[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Miche Beauty is a beauty brand specializing in products for curly, coily, and wavy hair textures, and they are seeking a Digital Marketing Manager who can effectively execute marketing strategies. The role involves managing the company's digital presence, including paid ads, email marketing, and website performance, while also expanding brand presence and driving customer acquisition.ResponsibilitiesPaid social Media campaigns across Meta and TikTok — strategy, copy, targeting, budget, and optimizationEmail and SMS marketing — full ownership of campaigns, automations, list growth, and revenueWebsite performance — landing pages, conversion rate, SEO, and Shopify managementWeekly performance reporting to leadership — clear, concise, and actionableAd spend management — you know where every dollar is going and whyContent calendar coordination with our TikTok Creator and Social Media ManagerSkills3–5 years of hands-on digital marketing experience — you have personally managed campaigns, not just supervised themProven results in paid social — Meta Ads Manager required; TikTok Ads a strong plusExperience with email marketing — Klaviyo strongly preferredComfortable in Google Analytics, Shopify, and ad platform dashboardsBeauty, skincare, or DTC e-commerce background is a major plusSomeone who checks their metrics daily, responds quickly, and doesn't let things slip through the cracksA portfolio or case studies showing real numbers — ROAS, revenue growth, open rates, conversionsBenefits$500/month health insurance stipend401(k) eligibility after 6 monthsFlexible PTO + 8 paid holidaysFully remoteCompany OverviewFounded in 2016, MICHE Beauty is on a mission to simplify haircare for individuals of all hair types. It was founded in 2016, and is headquartered in Lanham , Maryland , US, with a workforce of 2-10 employees. Its website is https://www.michebeauty.com/.