[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Cast & Crew is a leading provider of technology and services for the global entertainment industry. They are seeking a Digital Marketing Manager to drive growth for FilmFreeway through email and paid marketing, while collaborating on SEO initiatives. The role involves managing multiple projects, utilizing modern tools and automation to enhance marketing effectiveness and performance.ResponsibilitiesOwn the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonmentBuild and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeatSpin up variants, test broadly, and produce at a pace most teams can'tReport on opens, clicks, and downstream submission conversion, and feed every result into the next roundPlan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissionsGenerate and test ad creative and copy at volume, then scale what winsGet the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROASManage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlinesPartner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreewayBring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic executionTrack FilmFreeway organic performance and surface opportunities across festival discovery and high intent searchReport on channel performance, ROAS, CAC, LTV, and contribution to submissions and revenueUse analytics to find funnel drop-offs and growth opportunitiesWork closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fastSkills2 to 4 years of hands-on experience in digital, growth, or performance marketingReal depth in email and paid, with the appetite to own both and grow furtherResourceful with technology: you use modern tools, automation, and AI to work faster and scale your outputProven ability to juggle multiple projects across channels without dropping the ballComfort in the core tools: Meta Ads Manager, Google Ads, Iterable, and a product analytics platform (Amplitude or GA4)Strong analytical instincts: you can pull the data, read it, and act on itHigh ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfectYou have built workflows or automations that saved real timeLight scripting or SQL, or comfort with no-code tools (Zapier, Hightouch, n8n)Genuine interest in film, filmmaking, or the creative community, so you understand the audienceExperience marketing a marketplace, subscription, or creator productBenefitsMedicalDentalVisionPTOHealth and wellness programsEmployee discountsCompany OverviewCast & Crew began modestly as a small business that provided payroll services to the commercial and the music business. It was founded in 1976, and is headquartered in Burbank, California, USA, with a workforce of 501-1000 employees. Its website is http://www.castandcrew.com.