[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. GQG Partners is an investment boutique managing global and emerging market equities for various clients. They are seeking a Digital Marketing Manager to lead their direct to consumer marketing efforts, focusing on social media strategy and growth while implementing data-driven strategies for measurable results.ResponsibilitiesDevelop and execute a comprehensive digital marketing strategy across multiple channels, including social media, web, and paid mediaManage daily operations of all social media platforms, with a strong emphasis on building an engaged and growing following on X and YouTubeCollaborate with content creators to produce engaging, on-brand content (text, images, and video) tailored to each platformCreate and implement campaigns to increase brand awareness, followers, and engagement metrics (e.g., likes, shares, comments, retweets)Monitor social media trends, competitor activity, and emerging platforms to identify opportunities for growthLeverage data analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and optimize performanceRun paid social media campaigns (e.g., promoted posts on X and YouTube) to complement organic growth effortsManage SEO optimization/improvements and conduct keyword research and analysis to identify opportunities for improving organic search rankings and driving targeted trafficMonitor website performance using tools like Google Search Console, Google Analytics, and third-party platforms (e.g., SEMrush, Ahrefs, or Moz) to identify technical SEO issues and areas for improvementTrack budgets and allocate resources effectively to maximize ROI across all digital campaignsDevelop and maintain a content calendar to ensure consistent posting schedules and messaging alignmentStay current with industry trends, algorithms, and best practices to keep our digital marketing efforts cutting-edgeSkills3+ years of professional experience in digital marketing, with a strong focus on social media management and audience buildingBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experienceProficiency with social media platforms and tools, specifically X, Instagram, LinkedIn, Facebook, YouTubeHands-on experience with social media management tools such as Hootsuite, Buffer, or Sprout SocialProficiency with analytics tools such as Google Analytics, Meta Insights, and Twitter Analytics (X)SEO/SEM expertise, including keyword research, content optimization, and paid Google Ads campaignsFamiliarity with graphic design software (e.g., Canva, Adobe Creative Suite) or video editing tools is a plusStrong copywriting and content creation skills, with the ability to craft compelling, on-brand messagingAnalytical mindset with the ability to interpret data and turn insights into actionable strategiesExcellent organizational and project management skills to coordinate across teams and meet deadlinesCreative thinker with an eye for design and trends that resonate with online audiencesExperience growing and managing large followings on X, with evidence of successful growth campaignsExperience with A/B testing for campaigns and landing pagesKnowledge of emerging digital marketing technologies and tools (e.g., AI-based marketing platforms, influencer marketing tools)Experience in direct-to-retail marketing within the investment management industryBenefitsGenerous medical, dental, and vision plansPaid and voluntary supplemental life insuranceHealthcare spending account, flexible spending accounts, and transit benefit optionsPaid sick and personal time off, Parental Leave, and paid disability benefitsEmployee Assistance Program (EAP)401K matching with immediate vestingCompany OverviewGQG Partners is an investment boutique that manages global and emerging market equities for institutions, advisors, and individuals worldwide. It was founded in 2016, and is headquartered in Fort Lauderdale, Florida, USA, with a workforce of 201-500 employees. Its website is https://gqgpartners.com/.