[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Lemonati is a modern beverage platform known for its exceptional flavor and citrus expertise. They are seeking a Digital Marketing Manager to oversee their digital presence across three distinct brands, focusing on content creation, social media engagement, and paid media campaigns.ResponsibilitiesOwn content calendars across Instagram, TikTok, Facebook, and emerging platforms for Lemonati, Mighty Swell, and LemOh THCDevelop and execute platform-native content that reflects the distinct voice, visual world, and audience of each brandWrite copy, brief creative, and work with external resources to produce scroll-stopping assetsManage community engagement: respond to comments, monitor brand sentiment, and build authentic audience relationshipsStay ahead of platform trends, algorithm shifts, and cultural moments to keep each brand timely and relevantPlan and manage paid social campaigns across Meta, TikTok, and YouTube from strategy through reportingOwn retailer media spends across key retail partners (Target, Walmart, HEB, and others) including ad placements, sponsored listings, and digital shelf programsAnalyze performance data, optimize in-flight campaigns, and deliver clear, actionable weekly and monthly reportingPartner with the sales team to align retailer media investment with distribution priorities and promotional windowsBuild and manage an influencer roster across tiers, from nano creators to macro partners, for each brandDraft briefs, negotiate deliverables, manage timelines, and ensure content authentically reflects brand voiceTrack influencer performance and maintain an ongoing network of creator relationships across lifestyle, food and beverage, and cannabis-adjacent spacesIdentify gifting, seeding, and co-creation opportunities that extend brand reach organicallyDevelop integrated social and digital strategies tied to campaign moments, product launches, and seasonal windowsMaintain a unified brand voice guide and content standards across all three brandsManage external agency and freelance relationships where applicableBring forward new platform opportunities, partnership ideas, and creative directions proactivelyUse AI and LLM tools to help improve content ideation, copywriting, research, reporting, campaign planning, and workflow efficiencyStay current on emerging digital tools, creator trends, AI-enabled marketing platforms, and new ways to improve executionHelp build repeatable systems for content calendars, asset organization, reporting, and cross-functional communicationSkills4 to 6 years of digital marketing or social media experience, ideally within CPG, food and beverage, or a similarly fast-moving consumer categoryProven track record managing multi-brand or multi-product social accounts with distinct voicesHands-on experience running paid social campaigns (Meta Business Suite, TikTok Ads Manager) with real budget accountabilityExperience with retailer media platforms such as Instacart Ads, Criteo, or retail-specific DSPsStrong copywriting instincts and the ability to write in multiple brand voices without losing authenticityProficiency in social analytics tools such as Sprout Social, Later, Dash Hudson, or native platform analyticsHighly organized with the ability to manage multiple content calendars and campaigns simultaneouslyComfortable using AI/LLM tools as part of the modern marketing workflow; direct experience is a plusExperience marketing alcohol, THC/cannabis-adjacent beverages, or other regulated productsExisting relationships within the influencer and creator community in food, beverage, lifestyle, or wellnessBackground in brand strategy or creative development in addition to executionFamiliarity with Canva, Adobe Creative Suite, or CapCut for light asset creation and editingCompany OverviewA company created to produce a portfolio of Leading Edge Beverages of the Highest Quality. It was founded in 2016, and is headquartered in Austin, Texas, USA, with a workforce of 11-50 employees. Its website is https://www.mightyswell.com/spikedseltzerhome.