[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Meso Scale Diagnostics, LLC. is seeking a Digital Marketing Manager to oversee the company's digital presence and execute integrated marketing programs. The role involves collaboration with various teams to generate qualified pipeline and revenue through strategies in digital media, analytics, and campaign management.ResponsibilitiesBuild quarterly digital plans aligned to strategic campaigns, personas, launches, and revenue targetsCreate campaign briefs with objectives, audiences, messaging, and KPIsArchitect accounts, keywords/audiences, bids, and experiments; optimize for CVR, CPL/CPA, and pipelineDrive web strategy with focus on conversionsBuild/test pages and forms using marketing automation platform and run A/B tests to maximize KPIsManage nurturing, scoring, routing logic, and deliverabilityCollaborate with Campaign & Events Manager to execute internal webinarsDevelop and execute organic and paid social media strategy, collaborating with Marketing Communications and Product Marketing on contentManage GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channelsMaintain attribution and taxonomy (UTMs, campaign naming); partner with Salesforce/CRM and Commercial Operations on dashboards (Looker Studio/BI)Report weekly/monthly on CTR, CVR, CPC, CPL/CPA, MQL/SQL, pipeline/revenue influence; translate insights into next actionsEnsure compliance with brand, claims, and privacy (GDPR/CCPA/CASL); manage cookie consent and data hygieneCollaborate with Product Marketing on audience/offer/message fit and content briefsCoordinate with Campaign & Events to design and execute digital campaigns and event promotionCollaborate with Commercial Operations on marketing automationSkillsBachelor's degree in related field or equivalent work experienceA minimum of five years of hands-on digital marketing in B2B experienceExperience with marketing automation (Marketo/Eloqua/HubSpot), Salesforce/CRM, A/B testing tools (VWO/Optimizely/Convert), and a modern CMSProven ability to scale qualified traffic and pipeline while improving efficiencyExpertise with Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, GTM, and SEO tools (Ahrefs/Semrush/Screaming Frog)Strong analytical skills; comfortable building dashboards and making data-driven decisionsExcellent copy instincts for ads, LPs, and emails; basic HTML/CSS familiarity a plusDemonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilitiesAbility to work effectively in a fast-paced, high-energy, demanding and deadline driven environmentAbility to work collaboratively as well as independentlyDemonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solvingExcellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverablesLife Sciences preferredBenefitsMedical, dental, and vision coverage, along with prescription benefits401(k) plan with company matchingFlexible spending accountsCompany-paid short- and long-term disability insuranceGroup life and accidental death and dismemberment insurancePaid vacationPaid sick leavePaid holidaysPaid parental leaveEmployee assistance programFitness club membership contributionPet insuranceIdentity theft protectionHome and auto insurance discountsOptional supplemental life insuranceEmployees may qualify for a discretionary or non-discretionary bonus in addition to their base salaryCompany OverviewFounded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples. It was founded in 1995, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://www.mesoscale.com.