[Remote] Digital Marketing & Creative Design Specialist

Note: The job is a remote job and is open to candidates in USA. Legacy Healthcare Services is focused on enhancing its digital growth strategy and brand presence. The Digital Marketing & Creative Design Specialist will support various digital marketing initiatives, oversee website management, and lead creative design efforts to strengthen the organization’s visibility and customer engagement.ResponsibilitiesCreate/manage website content updates, homepage banners, landing pages, announcements, and ongoing website support while ensuring content remains current, visually engaging, user-friendly, and aligned with branding and prioritiesLead SEO strategy development, website optimization, and ongoing monitoring to improve online visibility, search rankings, digital engagement, and website performance metricsManage company Google Business profiles, online directory listings, online reviews, and reputation management initiatives to strengthen the organization’s digital presence and visibilityDesign and create graphics, layouts, brochures, advertisements, presentations, flyers, branded collateral, and digital marketing materials, including support for social media graphics as neededLead the planning and execution of integrated digital marketing campaigns across multiple channels, including email marketing, SEO/SEM, paid advertising, recruiting campaigns, and business development initiativesSupport recruiting marketing and sales initiatives through Indeed and other digital recruitment, advertising, and lead generation platformsCoordinate audience targeting, campaign segmentation, KPI tracking, budgeting, analytics, and campaign performance reportingAssist with blog development, website articles, thought leadership content, SEO-focused writing, and digital content initiativesAssist with video editing, multimedia content creation, motion graphics, and digital communication supportSkillsBachelor's degree in digital marketing, Graphic Design, Marketing, Communications, or related field2–5 years of experience in digital marketing, website management, graphic design, or related fieldExperience with website content management systems, SEO, Google Analytics, and digital advertising platformsProven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing effortsStrong graphic design, branding, and layout experienceKnowledge of paid advertising platforms including Google Ads, Indeed, LinkedIn, and other media advertisingKnowledge and experience with CRM and content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)Understanding of AI tools, digital marketing technology, and emerging industry trendsCompany OverviewOur on-site, dedicated approach to senior care makes us different. It was founded in 1999, and is headquartered in Raleigh, North Carolina, US, with a workforce of 1001-5000 employees. Its website is http://www.legacyinc.com.