[Remote] Digital Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Xello is a company dedicated to equipping students with skills for a successful future through innovative tools. They are seeking a Digital Marketing Coordinator to support digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.ResponsibilitiesSupport and execute digital campaigns for acquisition, expansion, and retentionExecute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)Support sales goals with segmentation, custom content journeys, and ABM strategiesMaintain consistency across messaging and branding with advertising copyDevelop digital marketing strategies for the ongoing growth of revenueHelp build reporting for cross-functional readoutsMaintain organized, accessible campaign information and results for internal sharingHelp maintain lead flow processes between marketing and sales teamsCollaborate closely with Sales & Success teams to hear strategy and report on campaign performanceCollaborate with Brand & Content teams to build campaign content and digital marketing ad copyCollaborate with Revenue Operations team to maintain processes and performanceCollaborate with Product Marketing team to understand product features and customer-facing messagingSkillsBachelor's degree in Marketing, Business, Communications, or a related field1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing functionAptitude and interest in marketing channels and technology platformsOrganized and able to manage multiple workstreams with deadlinesComfortable working cross-functionally with other Marketers, Operations, Sales, and Customer SuccessAnalytical mindset with the ability to synthesize performance data and make recommendations for strategy iterationOwnership mentality—someone who takes initiative and follows throughExposure to SaaS or multi-product software environmentsFamiliarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPressExperience supporting B2B advertising campaignsExperience or interest in the K–12 education marketBenefitsFlexible work arrangements including hybrid and remote4 weeks of vacationEmployer-paid health and dental benefits4-month top-up for parental leaveGroup RRSP with 3% matchingCompany OverviewXello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community. It was founded in 1997, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://public.careercruising.com.



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