[Remote] Digital Marketing and Operations Analyst

Note: The job is a remote job and is open to candidates in USA. WuXi AppTec is seeking a Digital Marketing & Operations Analyst to support the execution, optimization, and measurement of marketing programs with a focus on HubSpot and Salesforce. The role involves executing campaigns, maintaining data integrity, and ensuring accurate handoff and reporting between marketing and sales systems.ResponsibilitiesPartner with content teams to support campaign execution, tracking, and optimizationAnalyze content engagement performance, including gated vs. ungated strategies, nurturing effectiveness, and user behaviorIdentify underperforming campaigns or assets and provide data-driven recommendations for optimizationSupport website strategy execution, including campaign landing pages, form performance, and conversion optimizationAnalyze and improve technical and on-page SEO performance in collaboration with content and web teamsMonitor user behavior and engagement data to inform digital experience improvementsExecute email marketing campaigns in HubSpot, including email build, QA, scheduling, deployment, and performance trackingSupport campaign execution across HubSpot tools, including forms, landing pages, workflows, lists, and campaignsOptimize email and inbound performance using engagement and conversion data (open rates, CTR, form conversion, lifecycle progression)Monitor channel health and identify performance trends or degradationApply data-driven improvements to messaging, segmentation, timing, and CTAs in alignment with established strategySupport execution of the lead lifecycle within HubSpot, including lead capture, nurturing, re-engagement, qualification, and suppressionEnsure accurate lead handoff from HubSpot to Salesforce, including lifecycle stage updates, ownership assignment, and field mappingMonitor lead flow, routing, and status changes to ensure data accuracy and sales visibilityIdentify and flag issues impacting MQL/SQL progression, attribution, or reporting consistencyExecute and maintain HubSpot workflows, automation, and lifecycle logicSupport Salesforce-related marketing operations activities, including campaign member updates, lead status alignment, and reporting accuracyManage assigned initiatives using an Agile approach, including task breakdown, prioritization, sprint-style execution, and delivery trackingCoordinate timelines, dependencies, and handoffs across marketing and salesProactively identify execution risks and escalate issues to ensure on-time deliverySupport ongoing data hygiene across HubSpot and Salesforce, including duplicate management, enrichment support, suppression logic, and validation checksMonitor data completeness and accuracy for key fields used in segmentation, routing, attribution, and reportingPartner with internal stakeholders to ensure high-quality leads enter and progress through the funnelMaintain recurring reports and dashboards in HubSpot and SalesforceAnalyze campaign, channel, and funnel performance across systemsProvide concise performance summaries explaining results, drivers, and optimization opportunitiesSupport post-campaign reviews and retrospectives to identify learnings and process improvementsOwn pre-launch QA for HubSpot-based campaigns, validating emails, forms, workflows, tracking, lifecycle updates, and Salesforce sync behaviorEnsure campaigns meet operational, compliance, and data-quality standards prior to launchMaintain execution checklists, templates, and documentation to support consistent deliveryWork closely with marketing, sales, and BU teams to support campaign execution and lead managementMonitor feedback related to lead quality, engagement, and follow-up effectivenessSupport user adoption of HubSpot and Salesforce processes through documentation and operational guidanceSkillsBachelor's degree in business, analytics, or a related fieldStrong attention to detail and operational disciplineAbility to manage multiple initiatives in a fast-paced environmentComfort executing within defined strategies, workflows, and systemsStrong written and verbal communication skillHands-on experience or strong exposure to HubSpot and SalesforceFamiliarity with lead lifecycle concepts, MQL/SQL definitions, and attributionExposure to Agile project management concepts or toolsExperience supporting reporting or dashboards in a marketing or revenue environmentCompany OverviewWuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable companies in the pharmaceutical. It was founded in 2000, and is headquartered in Shanghai, Shanghai, CHN, with a workforce of 10001+ employees. Its website is https://www.wuxiapptec.com.