[Remote] Digital Growth Senior Manager

Note: The job is a remote job and is open to candidates in USA. SmartRent is revolutionizing how people live and work with their end-to-end platform designed for the rental housing industry. The Digital Growth Senior Manager will be responsible for the end-to-end lifecycle of digital campaigns, ensuring the message reaches the right audience through various digital channels.ResponsibilitiesLead the strategic planning and execution of multi-channel digital campaigns (Search, Social, Display, and Email)Build, test, and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing CloudUtilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects, ensuring the Sales team has a steady stream of qualified pipelineDirect-buy and manage campaigns across LinkedIn Ads and major digital ad networks, optimizing for conversionTrack the full funnel. You’ll be responsible for reporting on campaign ROI, conversion rates, and cost-per-acquisition (CPA) using Salesforce dashboardsMaintain the integrity of data flowing between ZoomInfo, Pardot, and Salesforce to ensure seamless lead routingSkills3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment3–5 years of hands-on experience specifically within Pardot aka Salesforce Marketing Cloud. (Trailhead certifications are a plus). Proficiency in tag, keyword and SEO best practices, optimization and management. Experience using Salesforce CRMProven track record of managing $40,000+ monthly budgets on LinkedIn Campaign Manager and programmatic display networksHigh proficiency in ZoomInfo (Marketing & SalesOS) for list building, intent monitoring, and database enrichmentYou don't just export data; you interpret it. You should be comfortable with A/B testing frameworks and multi-touch attribution modelsExperience working alongside marketing, sales, enablement, graphic and web designers to provide clear briefs that result in high-performing assetsPrevious experience working for a SaaS company or tech startup with enterprise solutionsExperience in Property Management, Real Estate Technology, or Multifamily vendor marketingHands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)Strong understanding of the B2B sales funnel and pipeline generationBenefitsMedical, dental, vision, and life insurance with low deductibles and 75–100% employer contributionsFlexible and generous PTO (because we know how important work-life balance is)A competitive 401(k) with employer contributionsPaid parental leaveDiscounted insurance plans for pets and legal servicesAn employee stock purchase plan to help you invest in your futureCompany OverviewSmartRent is an enterprise home automation and internet of things platform for the multifamily industry. It was founded in 2017, and is headquartered in Scottsdale, Arizona, USA, with a workforce of 201-500 employees. Its website is https://www.smartrent.com.