[Remote] Digital Data Analyst

Note: The job is a remote job and is open to candidates in USA. Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally, focused on supporting mental health and creating comfortable apparel. They are seeking a Digital Data Analyst to analyze customer digital journeys, optimize digital experiences, and inform business decisions based on data insights.ResponsibilitiesServe as the subject matter expert for Digital Analytics, maintaining dashboards and performing deep-dive analysis on traffic patterns, user flow and campaign impactsAnalyze complex site journeys to understand how users move through the funnel. Identify where users drop off and why, how they navigate the site and how to impact their journeysTranslate complex data sets into "so-what" insights for stakeholders in Marketing, Ecommerce, Product, and CXSupport A/B and multivariate testing programs by providing the ‘why’ behind the resultsWork closely with developers and tagging teams to maintain accurate tagging and compliant trackingSkills2+ years of hands-on experience in a digital analytics role with Adobe Analytics or Google AnalyticsFamiliarity with Google Tag Manager, AppsFlyer and other event tagging toolsAbility to build and maintain automated, easy-to-digest dashboards in analytics platforms and BI tools (eg Looker, Power BI, Tableau, or Adobe Workspace)Strong ability to query databases to merge site data with backend customer data2+ years in a digital analytics or web-focused data roleExceptional ability to tell an easily digestible story with actionable insights from complex analysis and datasetsBenefitsGenerous paid time offCompany-covered health insurance5% 401k matchDiscounts on all Comfrt productsFlexibility and collaborative support of a fully remote environmentCompany OverviewComfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing. It was founded in 2022, and is headquartered in Miami, Florida, USA, with a workforce of 51-200 employees. Its website is https://comfrt.com.