[Remote] Digital Content Strategist

Note: The job is a remote job and is open to candidates in USA. Riboli Family Wines is a family-owned winery known for its commitment to quality and innovation in winemaking. The Digital Content Strategist will manage product content across various platforms, ensuring accuracy and compliance while collaborating with cross-functional teams to support marketing and sales initiatives.ResponsibilitiesOwn the process of new item and vintage setup, as well as ongoing product content updates, within Salsify (full portfolio) and other systems as requiredCreate, maintain, and monitor all Enhanced Content modules, ensuring accuracy, brand consistency, compliance, and timely updates across platformsOwn product content accuracy across priority retailers and B2B platforms, including eRNDC and BBG NowManage and maintain the Master Request File to ensure complete, accurate, and launch-ready product contentAudit content health and performance across key retailer and distributor websites, leveraging tools such as Profitero and partnering with the eCommerce team to identify syndication gaps and optimization opportunitiesContinually optimize images, video, copy, and SEO to ensure best practices are followed across all products, and regularly report on performance metrics and insightsProvide support with asset requests, product imagery, and content pulls for retailer programs, innovation initiatives, and brand teamsAssist with campaign setup, management, cross-functional communication, and post-campaign recaps as assignedWork closely with eCommerce, Digital, Sales, Marketing, and Operations teams to implement best practices for creating and managing visual assets, including collaborating with agency partners and directly adjusting or creating assets as needed (resizing, swapping bottle shots, light edits)Support marketing by creating and optimizing brand product copy for innovation, Salsify, and retailer-facing use, while monitoring retailer requirements and competitor content through ongoing research and audits to identify opportunities to enhance product content, digital shelf images, creative assets, and executional best practicesDemonstrate strong attention to detail and a solution-oriented mindset, with the ability to refresh digital product content quickly and accurately in a fast-paced environmentApply a performance-driven mindset to assess what is working and what is not, using data, analytics, and storytelling to adjust, improve, and accelerate content across brandsShow passion for bringing brand stories to life in an omnichannel environment, with a focus on improving the consumer experience across all retailer touchpointsCultivate strong cross-functional relationships across chain sales, marketing, finance, supply chain, human resources, legal, IT, and external agency partnersMaintain professionalism when working with Riboli brands and suppliers, ensuring company standards and expectations are consistently upheldThrive in a high-performance, entrepreneurial environment, managing multiple priorities with strong organizational, communication, and collaboration skillsSkillsBachelor's degree or equivalent relevant work experience enabling successful performance of job responsibilities. Equivalent experience may include supplier, distributor, or wine/CPG industry rolesHighly adaptable and comfortable switching between priorities and responsibilities as business needs change, with a strong team-first mindset and consistent follow-through on commitmentsDemonstrated ability to learn new tools, systems, and processes quickly, with strong technical curiosity and comfort working across evolving platforms and technologiesProactive, scrappy, and execution-focused, with a bias toward action, problem-solving, and figuring things out rather than waiting for perfect directionProject management experience, including managing large product catalogs and navigating diverse retailer and distributor requirementsStrong analytical and research skills, with the ability to identify issues, evaluate options, and communicate solutions clearlyStrong written communication skills, with the ability to develop clear, accurate reports, correspondence, and presentations as neededStrong verbal communication and interpersonal skills, with the ability to present information professionally and respond effectively to questions from internal teams, customers, and external partnersHigh level of proficiency in Microsoft Office (Word, PowerPoint, Excel) and comfort learning and working within additional company software platformsExperience in eCommerce, retailer/distributor environments, and/or CPG strongly preferredCompany OverviewRiboli Family Wines is a beverage manufacturer that produces a wide range of wines including well-known Italian wines. It was founded in 1917, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://riboliwines.com/.