[Remote] Digital Analytics Intern

Note: The job is a remote job and is open to candidates in USA. Yamaha Corporation is seeking a motivated Digital Analytics Intern to join their Web Analytics team. This role involves analyzing performance across digital platforms to help shape marketing strategies and enhance customer experiences.ResponsibilitiesAssist in the analysis of website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search ConsoleAssist in developing reports and dashboards on digital campaign performance, website usage, and customer engagementContribute to the enhancement of data collection, tagging, analysis, and visualization practicesWork on A/B testing and other experiments to optimize user experience and increase conversion ratesCollaborate with Development and other cross-functional teams to ensure data accuracy and accessibilitySkillsMust be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications or a combination thereofMust be able to work full time (M-F 8:30-5pm) during internshipExperience with site analytics tools (e.g., Google Analytics, Adobe Analytics)Must be able to communicate effectively both verbally and in writingStrong analytical skills and attention to detailA passion for music and technologyExperience presenting information to key stakeholdersFamiliarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurementExperience with Tableau, Power BI, or similar data visualization toolExperience with Google Tag Manager or similar tag management solutionKnowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer)Familiarity with ETL (Extract/Transform/Load) toolsSocial media marketing and/or advertising experienceAppreciation of music and soundBenefitsRemote work opportunityRobust employee wellness programs including free music lessonsDiscounted hotel, travel, entertainment, and other attractionsPaid sick-time and holidaysInclusive and passionate cultureOpportunity to be part of something bigger; changing people's lives through music and soundCompany OverviewOur history began in 1887 when Yamaha founder Torakusu Yamaha completed a repair job on a reed organ at a Japanese primary school. It was founded in 1887, and is headquartered in Hamamatsu, Shizuoka, JPN, with a workforce of 10001+ employees. Its website is https://www.yamaha.com.