[Remote] Digital Analytics & Experimentation Product Manager

Note: The job is a remote job and is open to candidates in USA. Software Guidance & Assistance, Inc. (SGA) is searching for a Digital Analytics & Experimentation Product Manager for a contract assignment with a premier Hospitality client in Orlando, FL. This role is responsible for driving the measurement and analysis of digital product performance and collaborating with the Digital Product team to optimize features and achieve key performance indicators (KPIs).ResponsibilitiesMap out and execute optimization strategy for client digital productsSuggest, define and develop relevant a/b/n experiments to maximize consumer experience and conversionWork with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basisManage and drive ongoing improvements to our configurable toolset such as, FullStory, Quantum Metrics, Firebase, AppDynamics, with a focus on optimizing conversion, and engagementUnderstand and optimize conversion paths with the goal of increasing online reservations, sales and profitAccountable for reporting on the quality, UI performance and application healthBe the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organizationIdentify KPIs and create measurement strategies for new product features or enhancementsWork with the Digital Product team to influence product enhancements to be added to the roadmapWork closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiencesWork closely with other internal teams – including CRM, Application Performance, Product Management and consumer Insights – to ensure proper reporting, NFR's and alerts are set up to measure performanceSupport Business case development for new digital capital projectsPartner with Marketing teams to understand any campaigns to understand product impactSkillsBA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be consideredExperience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principles3-7 years digital merchandising/ecommerce/product marketing experience2-3 years of experience translating business strategy into actionable optimized experiences online2-3 years of working in testing platforms, configuring, launching and measuring results2-3 years of experience in digital marketing or digital analytics5-7 years of Digital Product Analytics experienceExperience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principlesExperience with Microsoft SuiteExperience in mining clickstream dataExperience in configuring and managing analytics tools, such as FullStory, Quantum MetricsExperience using testing tools (Optimizely, Dynamic Yield, Adobe Target)Experience using AI tools and agents (Claude, OpenAI, etc.)Experience in analyzing customer behavior and feedbackExperience with Content Management System (CMS)Experience using project management tools (Jira, Basecamp, VersionOne, etc.)Strong knowledge of web design, usability and user testingStrong understanding of Scrum application developmentHigh level of day to day business acumenStrong analytical skillsDemonstrated presentation, verbal and written skillsAbility to thrive in a cross-functional environment while juggling multiple responsibilitiesStrong teamwork skills with ability to listen and contribute as a positive and solution oriented team playerAbility to think creatively and outside the boxProven track record of driving change and implementing process improvementFamiliarity with version control and GitHub for managing and collaborating on code is a plusCompany OverviewFor more than 40 years, SGA has delivered technology and resource solutions that Fortune 500 organizations, mid-size companies, state and local governments, and higher education institutions rely on to achieve their goals/missions. It was founded in 1981, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.sgainc.com.Company H1B SponsorshipSoftware Guidance & Assistance, Inc. (SGA, Inc.) has a track record of offering H1B sponsorships, with 1 in 2026, 13 in 2025, 12 in 2024, 19 in 2023, 25 in 2022, 41 in 2021, 44 in 2020. Please note that this does not guarantee sponsorship for this specific role.