[Remote] Digital Advertising Strategist - Legal Vertical

Note: The job is a remote job and is open to candidates in USA. Studio 3 Marketing is a full-service digital marketing agency dedicated to expanding clients’ businesses through exemplary marketing. They are seeking a Digital Advertising Strategist to develop, implement, track, optimize, and report on paid advertising campaigns specifically for the legal vertical.ResponsibilitiesBuild and launch Google Ads, Bing, Meta, and LinkedIn and other social platform campaigns aligned to client goalsManage up to 40 legal accounts and/or equitable ad spendConduct keyword research, develop ad copy, and create high-performing assetsOversee landing page development and deployment for new campaignsPerform ongoing optimization: bid strategy, location targeting, ad extensions, and conversion trackingConduct weekly and monthly performance reviews and propose strategic improvementsCollaborate with internal teams and respond to client tickets with professionalismMake landing page updates and recommendations for conversion optimizationSet up and monitor experiments (Google Ads) to test and improve performanceBuild and manage ad campaigns on new platforms (Reddit, X, etc.)Skills3–5 years experience in legal vertical paid media or digital marketing (i.e., MVA, Personal Injury, Family Law, Criminal Defense, etc.)Expert knowledge of Google Ads, Meta Ads, Bing, or similar platformsExperienced with A/B testing and conversion rate optimizationExperienced with conversion and offline trackingExperienced with analytics tracking across Google Ads, Google Analytics and third party CRMsDetail-oriented with strong analytical and communication skillsCollaborative team player with a growth mindsetBenefits401(k) matchingDental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceCompany OverviewFounded in 2011 on the principle of quality over quantity, Studio 3 has grown to 200+ employees with offices in California, Texas, and Florida, while maintaining a 1:4 employee-to-client ratio. It was founded in 2011, and is headquartered in Glendale, California, USA, with a workforce of 51-200 employees. Its website is https://www.studio3marketing.com/.