[Remote] Digital Acquisition Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Golden Pet Brands is dedicated to creating a world where pets live longer, healthier lives. They are seeking a Digital Acquisition Marketing Specialist responsible for managing product acquisition across multiple platforms and collaborating with various departments to optimize marketing strategies and customer experiences.ResponsibilitiesManage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goalsCollaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimizationLead creative meetings to analyze ad results while also coming up with new ideas for testingRegularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pagesCreate online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new winsMaintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updatesRegularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisitionPerform audits of web analytics implementations and make recommendations to ensure accurate tracking is in placeCollaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are metSkillsExperience scaling and maintaining ad campaigns while hitting key performance metrics & goalsAble to interpret test results to make data-driven decisionsProficient at managing multiple projects and able to organize, prioritize and structure workloadStrong mathematical and analytical skillsComfortable with basic image editing softwaresCreative thinker who can take constructive feedbackStrong interpersonal, verbal and written skillsSelf-motivated and a team playerConfident in leading team callsPassion for pet healthRequired Education: Bachelor's Degree or equivalent experienceRequired Experience: 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance MarketingExperience optimizing sales funnels via A/B testingExperience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goalsPreferred Education: Bachelor's Degree in MarketingPreferred Experience: 3-5 years of Digital Acquisition/ Performance MarketingDirect-to-Consumer experienceExperience optimizing/strategizing video ad creativesBenefitsComprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.Annual bonusWe match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. [Learn more.](https://www.goldenhippo.com/esop)Reimbursements for a portion of personal cell phone and internet usage for eligible employees.Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.Potential for quarterly KPI bonuses.Company OverviewGolden Pet Brands manufactures and markets pet foods and treats for dogs and cats. It was founded in 2017, and is headquartered in El Segundo, California, USA, with a workforce of 51-200 employees. Its website is https://goldenpetbrands.com.