[Remote] Digital Acquisition Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Golden Hippo is an employee-owned builder of popular health & wellness brands, seeking a Digital Acquisition Marketing Specialist. The role focuses on acquiring new customers through various digital platforms and managing product-specific marketing strategies, including A/B testing and collaboration across departments.ResponsibilitiesManage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goalsCollaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimizationLead creative meetings to analyze ad results while also coming up with new ideas for testingRegularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pagesCreate online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new winsMaintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updatesRegularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisitionPerform audits of web analytics implementations and make recommendations to ensure accurate tracking is in placeCollaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are metSkillsExperience scaling and maintaining ad campaigns while hitting key performance metrics & goalsAble to interpret test results to make data-driven decisionsProficient at managing multiple projects and able to organize, prioritize and structure workloadStrong mathematical and analytical skillsComfortable with basic image editing softwaresCreative thinker who can take constructive feedbackStrong interpersonal, verbal and written skillsSelf-motivated and a team playerConfident in leading team callsPassion for pet healthBachelor's Degree or equivalent experience1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance MarketingExperience optimizing sales funnels via A/B testingExperience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goalsBachelor's Degree in Marketing3-5 years of Digital Acquisition/ Performance MarketingDirect-to-Consumer experienceBenefitsComprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.Annual bonusWe match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.Reimbursements for a portion of personal cell phone and internet usage for eligible employees.Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.Company OverviewWe’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. It was founded in 1911, and is headquartered in Depew, New York, USA, with a workforce of 201-500 employees. Its website is https://www.huntrealestate.com/.



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