[Remote] Developer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Shippo is a remote-first company focused on providing logistics technology for e-commerce. The Developer Marketing Manager will engage with developer communities, enhance the discoverability of Shippo's API, and drive self-serve growth through effective documentation and content strategy.ResponsibilitiesOwn Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionallyBuild and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s APIIdentify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communitiesMonitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internallyPartner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support toolOwn developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-callAlign marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoptionIdentify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do betterDevelop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newslettersEstablish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real developer problems — carrier rate shopping, label generation, multi-carrier integrations, and beyondIdentify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence, and build a scalable strategy for showing up in those placesTrack where developers discover new tools and APIs (ProductHunt, HackerNews, newsletters like TLDR, podcasts, YouTube) and build programs to seed Shippo’s visibility in those channelsDesign, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons like DeveloperWeek — from challenge design through prize fulfillmentIdentify and manage Shippo’s presence at developer conferences and meetups (API World, DeveloperWeek, local hackathons), including sponsorships, speaking opportunities, and on-the-ground activationMeasure the downstream impact of developer events on self-serve signups, API activations, and community growth — continuously refining the event strategy based on ROIServe as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadershipCollaborate with the Product Marketing team to align developer messaging with broader GTM positioning across the Shippo platformWork with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequencedDefine and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipelineSkills4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community buildingDeep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions — you are a participant in these communities, not just an observerExperience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentationHands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-upComfort with APIs and developer tooling at a conceptual and hands-on level — you can read API documentation, run a cURL command, and understand what makes a developer experience good or bad. You don't need to be a full-stack engineer, but you need to think like oneUnderstanding of product-led growth (PLG) and self-serve go-to-market motions, and how marketing programs can support activation and expansion within a developer-first funnelExperience with developer-focused marketing at an API platform, SaaS, or infrastructure company (shipping, logistics, e-commerce, or fintech experience a strong plus)Strong written communication skills — you can write clearly for a technical audience without being condescending, and for a non-technical audience without being vagueData-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what's workingExperience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocateBenefitsHealthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!Take-as-much-as-you-need vacation policy & flexible working hoursOne week-long company wide winter slow down3 Volunteer Days Off (VTOs)WFH stipend to set up your home officeCharity donation match up to $100Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growthFun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatheringsCompany OverviewShippo is a shipping platform with tools for label creation, tracking, and carrier comparisons, saving time and cost. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://goshippo.com.