[Remote] Design Leader, New Verticals (AI Products)

Note: The job is a remote job and is open to candidates in USA. Playlist is building a platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. They are seeking a Design Leader for new AI-native vertical software to empower wellness businesses, responsible for driving the product vision, strategy, and roadmap while collaborating closely with engineering and product teams.ResponsibilitiesOwn, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystemDrive our AI-native design philosophy: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while they're with a clientGet into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learnWork directly with a small engineering and product team to ship fast; own the roadmap, the spec, and the releaseBring high agency and creativity to every stage of the build, from blank page to a product customers can't imagine running their business withoutCreate compelling end-to-end product experiences that connect customer needs, business goals, and technical capabilitiesBuild and leverage LLM-powered tools (and create them when they don’t exist)Identify opportunities where AI, automation, and intelligent systems can create differentiated customer valueInfluence executive stakeholders through storytelling, customer insights, strategic thinking, and design excellenceSkills10+ years of design experience, with experience building tools that businesses depend on day-to-dayYou've shipped 0→1 products and successfully scaled the customer base. You can walk through what broke, what worked, and what you'd do differentlyYou've built with AI or built AI-native products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experienceYou're comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to createYou are energized by shaping product strategy, not just executing requirementsAbility to move fluidly between strategic vision work and hands-on design executionStrong systems thinker who can design across workflows, ecosystems, and interconnected productsBonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studioCompany OverviewPlaylist is the parent company that operates various physical and mental fitness tech companies. It was founded in 2026, and is headquartered in San Luis Obispo, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.playlist.com.Company H1B SponsorshipPlaylist has a track record of offering H1B sponsorships, with 1 in 2025. Please note that this does not guarantee sponsorship for this specific role.