[Remote] Deposit Acquisition Marketing Mgr Sr

Note: The job is a remote job and is open to candidates in USA. Flagstar Bank is seeking a Senior Manager for Deposit Acquisition Marketing who will oversee the acquisition strategy and performance for their consumer deposit portfolio. This role is responsible for driving new account acquisitions and balance growth through strategic offer design, rigorous testing, and effective funnel management.ResponsibilitiesDefine and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segmentsDesign and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standardsDevelop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectivesPartner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessmentsTranslate test results into actionable offer and strategy recommendations, building a learning system that compounds over timeStay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioningOwn the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded accountDefine funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and productPartner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volumeIdentify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion ratesEstablish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flowDevelop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segmentPartner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channelsEnsure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirementsPartner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolioDefine and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investmentDevelop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendationsPartner with Analytics to ensure acquisition data is consolidated, accurate, and actionableDevelop and manage talent within the deposit acquisition marketing functionCollaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliantUses independent judgement and discretion to make decisionsAnalyzes and resolves problemsPerforms special projects, and additional duties and responsibilities as requiredConsistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulationsSkillsUndergraduate Degree (4 years or equivalent) in marketing, business or some other related field8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial servicesDemonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomesDeep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization riskStrong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendationsExperience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnelsFinancial services experienceMaster's Degree (or Postgraduate equivalent) MBA or other advanced degreeConsumer deposit or retail banking experienceDirect experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product designFamiliarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurementExperience working with Finance and Pricing on offer economics and business case developmentStrong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioningBenefitsVariable incentives, bonuses, commissions, or other awards as outlined in the offer of employmentMedical, dental, vision, life, and disability insuranceComprehensive leave programCompany OverviewThank you for visiting Flagstar Bank, N.A. on LinkedIn, and we look forward to being part of your financial journey. It was founded in 1987, and is headquartered in Troy, Michigan, USA, with a workforce of 5001-10000 employees. Its website is http://www.flagstar.com/.