[Remote] Demand Generation Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide. They are seeking a Demand Generation Marketing Manager to lead targeted marketing programs that drive pipeline and revenue, particularly in the U.S. Public Sector and UK Government/Healthcare sectors. This role involves developing and executing data-driven campaigns, collaborating with sales and marketing teams, and optimizing demand generation initiatives.ResponsibilitiesDevelop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goalsDevelop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growthBuild and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion ratesMonitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendationsPartner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progressionServe as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growthSupport ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimizationAmplify demand generation campaigns and content across social media channelsOwn campaign reporting and communicate performance, insights, and recommendations to stakeholdersIdentify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contributionSkillsExperience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growthHands-on experience managing and optimizing paid media campaigns across LinkedIn and Google AdsStrong HubSpot experience, including campaign management, workflows, reporting, and lead nurturingExperience managing website content and landing pages in WordPressSEO experienceGoogle Tag Manager, SEMRush and Google Analytics experienceStrong analytical skills and ability to translate performance data into actionable insightsExcellent project management and stakeholder management skillsComfort working independently in a fast-paced, remote environmentExperience collaborating with cross-functional and globally distributed teamsExperience buying media in heavily regulated industries like Government and HealthcareAn understanding of the HR industry, specifically Talent and L&D is a plusCreativity and flexibility, responding quickly to evolving markets and opportunity challengesAccountable and committed to achieving target goals with integrity and fearlessnessProactive, resourceful, and comfortable navigating ambiguityContinuous learner with a test-and-learn mindsetResults-oriented, with a focus on pipeline contribution and measurable business impactBenefitsUnlimited PTOEnhanced Parental LeaveProfessional Development OpportunitiesAnnual Wellbeing AllowanceNew Joiner home working set-up allowanceAdditional Paid Leave: Birthday off, Working days between Christmas and New Years EveCompany OverviewTotara is a global leader in learning management technologies, supporting over 1,500 customers and 21 million users worldwide. It was founded in 2010, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https://www.totara.com.