[Remote] Data Scientist, Marketing

Note: The job is a remote job and is open to candidates in USA. Figma is a company on a mission to make design accessible to all, and they are seeking a Marketing Data Scientist to join their Data Science team. This role involves developing measurement frameworks, generating actionable insights, and influencing strategic decisions to optimize the impact of Figma's global brand investments.ResponsibilitiesDevelop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocationPartner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision makingDevelop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurementBuild dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impactTranslate complex analyses into clear recommendations for marketing leaders and executive stakeholdersImprove data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the businessProactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussionsSkills5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investmentsStrong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research dataAdvanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutionsProven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendationsExperience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologiesHands-on experience with marketing data platforms such as Segment, Amplitude, or similar toolsExperience working in a B2B SaaS or PLG environmentBenefitsEquity to employeesHealth, dental & visionRetirement with company contributionParental leave & reproductive or family planning supportMental health & wellness benefitsGenerous PTOCompany recharge daysA learning & development stipendA work from home stipendCell phone reimbursementSales incentive pay for most sales rolesAn annual bonus plan for eligible non-sales rolesCompany OverviewFigma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.figma.com.Company H1B SponsorshipFigma has a track record of offering H1B sponsorships, with 12 in 2026, 47 in 2025, 27 in 2024, 32 in 2023, 35 in 2022, 16 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.