[Remote] Customer Marketing Manager (Contract)
Note: The job is a remote job and is open to candidates in USA. Supio is building a customer community for plaintiff law and is seeking a Customer Marketing Manager on a contract basis to establish foundational infrastructure. The role involves developing reference programs, advocacy motions, and community engagement strategies to enhance customer involvement and create a sustainable system for the team.ResponsibilitiesBuild a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer personaStand up the intake-to-fulfillment process for reference requests so Sales gets what it needs fast and customers aren't overaskedLaunch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proofPartner with CS and Sales to spot advocacy signals early and convert them into active participationOperationalize the SupioSphere community, the always-on home for every Supio customer, and move accounts from Reactive to EngagedBuild the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and ownerSupport Champion Program execution across regions and roles, working with field CS to recruit ChampionsRun recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engagedBuild the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without askingDevelop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one-pagers, win stories, video scripts, and ROI spotlightsCreate repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust themeCoordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high-quality customer-facing workTrack proof performance by audience, channel, format, field usage, and adoption impactBuild lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggersPartner with Demand Gen and CS on campaigns tied to referral pipeline against a clear targetOwn KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metricsSkills4–6 years in customer marketing, customer success, or a closely related field, ideally in AI-first or B2B SaaS, with Enterprise, Mid-Market, and SMB experienceA track record running reference or advocacy programs, not just supporting themA strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studiesComfortable owning a number: you know your referral pipeline, your review count, your advocacy rateUses AI tools as a force multiplier, not a noveltyRelationship-first: customers genuinely enjoy working with you, and you follow throughDoesn't wait for a perfect brief to get startedReady to ramp quickly and ship inside a defined contract windowLegal tech or professional services experience is a plusCuriosity about PI law is a mustCompany OverviewSupio is an accurate and dependable AI that assists attorneys in finding crucial information. It was founded in 2021, and is headquartered in Seattle, Washington, USA, with a workforce of 51-200 employees. Its website is https://www.supio.com.