[Remote] Customer Experience Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Aledade, Inc. is a public benefit corporation focused on transforming independent primary care to improve healthcare delivery. The Customer Experience Marketing Manager will develop and manage marketing strategies to enhance the customer experience throughout their journey, working closely with various teams to ensure alignment and effectiveness of marketing programs.ResponsibilitiesSupport the development and execution of customer journey and lifecycle marketing strategies across key stages, including growth, onboarding, engagement, renewal, retention, and advocacy. Identify opportunities to improve the customer experience through better timing, messaging, segmentation, and coordination across touchpointsBuild, manage, and optimize customer-facing campaigns, nurture programs, and communications that support customer engagement, education, retention, and long-term partnership success. Maintain marketing plans, timelines, content needs, campaign calendars, tactical execution plans, and readiness documentationPartner cross-functionally with Growth, Sales, Field Operations, Market Leadership, Product, Customer Success, Marketing Operations, and BI to ensure customer communications are aligned, timely, and connected to business priorities. Represent Customer Experience Marketing on cross-functional projects and workstreamsSupport advocacy and customer engagement programs, including customer introductions, references, testimonials, ambassadors, peer learning, and other programs that activate engaged customers and contribute to growth, retention, and customer loyaltyEstablish, track, and report on key performance indicators across customer experience marketing programs, including engagement, conversion, participation, campaign performance, and retention-related metrics. Use insights to improve campaigns, workflows, and future planningSkillsBachelor's degree in Marketing, Communications, Business, Health Administration, or a related field8+ combined years of experience in B2B marketing, lifecycle marketing, customer marketing, customer success marketing, growth marketing, campaign management, or marketing operationsExperience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programsStrong understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurementDemonstrated ability to independently manage programs from strategy through execution, including planning, timelines, documentation, stakeholder alignment, and follow-throughExperience effectively partnering with cross-functional teams and managing work across multiple stakeholders, priorities, and timelinesAbility to identify risks, blockers, dependencies, and resourcing needs early, and escalate with clear recommendations or solutionsHealthcare, value-based care, SaaS, or other complex B2B experience preferredExperience with Salesforce and HubSpot strongly preferredExperience working with healthcare providers, payers, or healthcare technology organizationsExperience supporting lifecycle marketing, retention marketing, customer engagement, or customer advocacy programsProject management software experience; Monday.com experience strongly preferredStrong writing, communication, and messaging skills, with the ability to translate complex ideas into clear, customer-facing communications and executive-ready updatesProven ability to bring structure to ambiguous or fast-moving work, including project plans, workflows, campaign calendars, status updates, and reportingStrong analytical skills and comfort using campaign data, customer insights, and business metrics to measure impact and inform recommendationsAbility to work well across teams, influence without direct authority, align stakeholders, document decisions, and drive next stepsSelf-starter with sound judgment, strong follow-through, and a bias toward actionBenefitsFlexible work schedules and the ability to work remotely are available for many rolesHealth, dental and vision insurance paid up to 80% for employees, dependents and domestic partnersRobust time-off plan (21 days of PTO in your first year)Two paid volunteer days and 11 paid holidays12 weeks paid parental leave for all new parentsSix weeks paid sabbatical after six years of serviceEducational Assistant Program and Clinical Employee Reimbursement Program401(k) with up to 4% matchStock optionsCompany OverviewAledade is a physician-led public benefit corporation and national leader in value‑based care. It was founded in 2014, and is headquartered in Bethesda, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://www.aledade.com.