[Remote] CRM / Retention Manager (Email & SMS)

Note: The job is a remote job and is open to candidates in USA. ADAY is a direct-to-consumer brand focused on improving clothing standards through design and supply chain innovation. They are seeking a CRM Manager (Email & SMS) to lead their email and SMS marketing programs, utilizing data to enhance user loyalty and retention while managing cross-functional campaigns. Responsibilities • Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs • Be responsible for creating and implementing successful retention marketing campaigns across email & SMS • Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers • Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS • Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines • Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business • Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval • Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers • Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty • Lead the implementation of CDP • Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals • Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates • Continue to innovate and improve the customer experience and overall retention metrics • Be an internal data expert for user retention activities and life-cycle activities Skills • 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment • Experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers • Passionate about increasing value and improving the customer experience • Outstanding analytics skills • Experience with Google Analytics • Ability to foster a test and learn environment and extract the learnings to drive incremental revenue for email and SMS • Experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives • Experience managing a loyalty program to enhance customer retention metrics • Excellent communicator with the ability to work cross-functionally across a variety of departments • Strong project management skills • Creative professional with excellent copywriting skills • Able to perform both tactically and strategically with strong attention to detail Company Overview • Direct-to-consumer brand creating clothing of the future It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is