[Remote] CRM / Retention Manager (Email & SMS)

Note: The job is a remote job and is open to candidates in USA. ADAY is a direct-to-consumer brand focused on improving clothing standards through design and supply chain innovation. They are seeking a CRM Manager (Email & SMS) to lead their email and SMS marketing programs, utilizing data to enhance user loyalty and retention while managing cross-functional campaigns.

Responsibilities
• Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs
• Be responsible for creating and implementing successful retention marketing campaigns across email & SMS
• Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers
• Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS
• Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines
• Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business
• Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval
• Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers
• Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty
• Lead the implementation of CDP
• Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals
• Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates
• Continue to innovate and improve the customer experience and overall retention metrics
• Be an internal data expert for user retention activities and life-cycle activities

Skills
• 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment
• Experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers
• Passionate about increasing value and improving the customer experience
• Outstanding analytics skills
• Experience with Google Analytics
• Ability to foster a test and learn environment and extract the learnings to drive incremental revenue for email and SMS
• Experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives
• Experience managing a loyalty program to enhance customer retention metrics
• Excellent communicator with the ability to work cross-functionally across a variety of departments
• Strong project management skills
• Creative professional with excellent copywriting skills
• Able to perform both tactically and strategically with strong attention to detail

Company Overview
• Direct-to-consumer brand creating clothing of the future It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is http://www.thisisaday.com.

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