[Remote] Creative Strategist, Paid Media

Note: The job is a remote job and is open to candidates in USA. Wand is a company focused on enhancing the gaming experience through innovative tools and game customization. They are seeking a Creative Strategist who will lead the paid creative strategy and help shape how players perceive Wand by developing engaging messaging and creative concepts based on gamer insights.ResponsibilitiesOwn the ideas that shape how millions of players discover and experience WandBe the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platformsDefine the stories we tell, the emotions we tap into, and the angles we testBuild and evolve the creative systems that help us consistently produce winning adsTurn creative production into a repeatable growth engine rather than a series of one-off campaignsDevelop the positioning, messaging, and creative angles that make players feel understood rather than marketed toFind the moments, frustrations, goals, and inside jokes that resonate with real gamersTranslate gameplay experiences into concepts that stop thumbs and drive actionHelp define Wand's voice as we continue scaling globallyChampion bold ideas and test them quicklyCreate frameworks for turning creative learnings into future winsContinuously uncover new opportunities, patterns, and insights from performance dataPush beyond templates and recycled formats to create original work that feels native to gaming cultureDirect freelancers, editors, designers, creators, and agency partnersBuild sharp briefs that inspire great workGive clear, actionable feedback that improves output without slowing teams downEnsure every creative shipped reflects both player understanding and performance intentSkills4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related roleExperience creating performance-focused paid social creativeStrong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formatsExperience turning insights and data into creative decisionsExperience managing freelancers, agencies, or creative partnersA portfolio demonstrating concept development, messaging, and creative thinking—not just executionAbility to explain both the idea behind a creative and the outcome it droveGaming industry experienceEntertainment, media, or consumer app experienceDeep familiarity with gaming communities, creators, and internet cultureExperience in high-growth startupsUnderstanding of accessibility in gamingBenefitsReal ownership from day one.Freedom to experiment and influence strategy.A direct impact on how millions of gamers discover Wand.The opportunity to help build a creative function from the ground up.A team that cares deeply about games and player experience.Competitive compensation.Fully remote work.Company OverviewWand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.wemod.com.