[Remote] Creative Strategist & Designer, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Rare Carat is a leading jewelry brand known for its natural and lab-grown diamond products. They are seeking a high-autonomy Performance Creative Strategist to drive creative strategy and produce compelling ads that enhance customer acquisition and engagement.ResponsibilitiesProduce new winning creative conceptsDevelop and lead creative concepts for ongoing marketing campaigns across Meta and TikTok to drive customer acquisition efficientlyCreate high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 secondsPartner with the Paid Marketing team to analyze creative performance, turning data into actionable testing roadmaps to identify top-performing messages, visuals, and formatsOwn the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts to maximize their ROIIdentify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting contentWorks with AI and GenAI tools for creative ideation and production to increase our testing velocityLead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findingsStay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insightsSkillsBachelor's degree or above4+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerceProven experience developing and executing creative strategies that drive measurable performance and growthUnderstanding of performance marketing and how ad creative impacts conversions and marketing efficiencyAnalytical and data-driven, with the ability to understand basic performance marketing data and key business driversExcellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partnersCompany OverviewRare Carat is one of the leading diamond jewelry e-commerce retailers in the United States, with an expertise in customer protection. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.rarecarat.com/.