[Remote] Creative Marketing Engineer, Demand Generation

Note: The job is a remote job and is open to candidates in USA. Product Genius is pioneering Large Interaction Models, leveraging generative AI to enhance eCommerce experiences. As a Creative Marketing Engineer in Demand Generation, you will architect and execute AI-native demand generation systems, collaborating with leadership and engineering to drive growth through innovative marketing strategies.ResponsibilitiesArchitect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving systemBuild AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automationsEvent Infrastructure Engineering — Treat industry conferences (ShopTalk, NRF) as programmatic data triggers. Build the automated scraper, enrichment, and outreach systems that capture high-intent accounts before, during, and after physical deploymentsManage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign executionDrive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversionTreat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performanceBuild feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approachCollaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflowsEngineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequencesDrive the creation and testing of marketing creative — Build tools and relationships for content creation, identify new messages, positioning, and ways of communicating visuallyIdentify and execute additional marketing channelsBuild relationship-driven distribution — Develop the channels that resist automation: influencer and creator relationships, agency and ecosystem partnerships, and community presence. Turn happy customers into references and advocates that compound awareness over timeSet the editorial bar — Own the judgment layer on top of the content systems. Make sure ads, landing pages, outbound, and posts carry voice, story, and a clear reason for the audience to care, not just volumeSkillsYou are a technical, AI-native growth operator who sees marketing as a system to be engineered, not a collection of campaignsYou thrive at the intersection of growth, data science, generative AI, systems thinking, experimentation, and product intuitionYou don't just use a marketing stack — you architect intelligent workflows, feedback loops, and AI-assisted systems that compound over timeYou bring strong narrative judgment & technical empathyYou naturally recognize the difference between high-converting positioning and hollow clickbaitYou possess the creative taste required to evaluate copy for tone, depth, and accuracy, ensuring our communication always aligns with the actual information bandwidth and maturity of the prospect inside the funnelYou bring a builder, data scientist, and artistic mindsetYou have previously coded and understand what good Python code looks likeYou can move fluidly between strategy and executionYou probably think the future marketing organization will look radically different from today's, and you want to help invent itArchitect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving systemBuild AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automationsEvent Infrastructure Engineering — Treat industry conferences (ShopTalk, NRF) as programmatic data triggersManage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign executionDrive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships)Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline qualityBuild feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approachCollaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflowsEngineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequencesDrive the creation and testing of marketing creative — Build tools and relationships for content creation, identify new messages, positioning, and ways of communicating visuallyIdentify and execute additional marketing channelsBuild relationship-driven distribution — Develop the channels that resist automation: influencer and creator relationships, agency and ecosystem partnerships, and community presenceSet the editorial bar — Own the judgment layer on top of the content systemsSystems thinking — you reason in data science, workflows, feedback loops, and compounding advantagesTechnical fluency with APIs and coding (ex Python), workflow automation, AI toolingComfort vibe-coding and manually reviewing n8n.io workflows, scripts, data science and dashboards, and systems in Python or JavaScriptDeep analytical rigor — you build systems that generate insight, not just dashboardsExperimentation mindset — you form hypotheses quickly, test rigorously, and update based on evidenceAI fluency — you already use AI heavily and constantly look for leverageComfort without a playbook — you operate from first principles in ambiguity, scope the messy problem yourself, and ship a working version before the path is obviousRelationship building in the market — you grow the channels that don't automate: influencer and creator relationships, agency and ecosystem partnerships, community, and customer advocacyDesign and editorial taste — you may not draw the infographic, but you know high-converting positioning from hollow clickbait, and you match narrative depth to the prospect's stage in the funnelNo specific degree required. Demonstrated ability to build systems, drive growth, and learn quickly matters moreCRM architecture, and modern GTM infrastructure (Clay, Apollo, HubSpot, or similar strongly preferred)Experience working with major Ads / Social platforms (Google, Facebook, LinkedIn, Reddit, etc)Shopify and ecommerce ecosystem fluency (agencies, partners, community)3+ years in B2B demand generation, growth engineering, RevOpsProduct-led growth experienceBenefitsStock optionsHealth insuranceDental insuranceVision insurance401k matchingFlexible PTOCompany OverviewDelivering 20% More Revenue in 20 Days for E-Commerce Stores It was founded in 2022, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://productgenius.ai.