[Remote] Creative Content Lead

Note: The job is a remote job and is open to candidates in USA. Bobbie is a company that produces European-style organic infant formula and advocates for systemic changes in parenthood. They are seeking a Creative Content Lead to bridge marketing strategy and creative execution, overseeing content development and ensuring alignment across channels to maximize brand impact.ResponsibilitiesOwn Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impactServe as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communicationsEstablish content guidelines and review processes that ensure clarity, consistency, and accuracyLead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectivesTranslate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content directionEnsure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platformManage and develop a team of writers and video editors, providing clear content direction, coaching, and feedbackPartner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectivesManage freelance writers, editors, and production partners as neededSkillsAbility to balance strategic thinking with hands-on content leadership8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fieldsExperience managing writers, editors, video creators, or content teamsExceptional writing, editing, and storytelling abilitiesDeep understanding of marketing funnels, customer journeys, and channel-specific content developmentExperience translating marketing strategy into content frameworks, content briefs, and multi-channel content plansFamiliarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platformsProven ability to influence and align cross-functional stakeholdersBenefitsCompetitive stock options401k with employer matchEmployee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deductionUS-based remote work modelFlexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)16 paid company holidays, plus an end of year holiday shut down16 weeks of paid parental leave with the option to take an additional 8 months unpaidOne year subscription to Bobbie or Baby's Only$75 monthly internet stipendCo-working space reimbursementCompany OverviewBobbie offers organic baby formula to parents through a subscription service. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.hibobbie.com.