[Remote] Country Marketing Manager, GTM
Note: The job is a remote job and is open to candidates in USA. Whatnot is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover various products. As a Country Marketing Manager, you will drive buyer acquisition and develop marketing strategies across priority categories, focusing on customer engagement and community growth.ResponsibilitiesOwn buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demandIdentify and pursue PR and influencer opportunities in the local market across categoriesDevelop and execute on the social media strategy for your market's categories across multiple channels and platformsBuild scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platformMeasure and iterate on the effectiveness of category marketing initiativesSkills6+ years of marketing experience in a fast paced environmentExperience at a high-growth startup, marketplace or creator-focused platform is a plusYou are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channelsYou're a creative thinker with an aptitude for content creation and copywritingYou have experience tracking KPIs and monitoring success for marketing programsYou are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as neededExperience with graphic design and video editing tools (e.g. Creative Suite, Figma)Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)Experience buying and selling in online marketplacesBenefitsGenerous Holiday and Time off PolicyHealth Insurance options including Medical, Dental, VisionWork From Home SupportHome office setup allowanceMonthly allowance for cell phone and internetMonthly allowance for wellnessAnnual allowance towards ChildcareLifetime benefit for family planning, such as adoption or fertility expensesRetirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationallyMonthly allowance to dogfood the appParental Leave16 weeks of paid parental leave + one month gradual return to work \•company leave allowances run concurrently with country leave requirements which take precedence.Company OverviewWhatnot is a livestream shopping platform for buying and selling products. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.whatnot.com.