[Remote] Copywriter & AI Content Systems Designer

Note: The job is a remote job and is open to candidates in USA. Branch is on a mission to make insurance more accessible, innovating with data, tech, and automation. They are looking for a Copywriter & AI Content Systems Designer who will build and tune AI-powered systems to produce high-quality copy at scale, while also writing across various formats.ResponsibilitiesBuild, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing qualityDevelop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writesOwn the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slipsStay current on AI tooling and bring a point of view on what is worth adopting and what is notWrite clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and moreBring the brand voice to life consistently across every touchpoint and audienceWork within regulatory constraints without letting them get in the way of good writingWork closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audienceContribute to building a scalable creative operation, one where AI handles volume and humans handle judgmentSkillsDemonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the roleA point of view on AI tooling. You stay current and can say what is worth adopting and what is hypeStrong editorial instincts. You know what good copy looks like and can articulate why something is not working2 to 4 years of copywriting experience. A traditional portfolio is welcome, and so is a body of AI systems work: prompts, custom GPTs, and workflows count as much as published copy hereComfort working across multiple brands, formats, and audiences simultaneouslyCuriosity and a bias toward figuring things out. This role will require building things that do not exist yetExcellent grammar, editing, and proofreading skills. Ability to adapt to feedback and edit copy to meet stakeholder expectationsBachelor's degree in English, Journalism, Marketing, or a related fieldExperience with Figma is a plus, but not requiredExperience in insurance, fintech, or a regulated industry is a plus but not requiredBenefitsOffers EquityOffers BonusWork from where you are most comfortable. We will take care of your work from home set-up and monthly internet.We also have a Columbus headquarters if you would like to join us in an office.After your first year at Branch, we will give you $1000 toward your next vacation.You will have stock options so you can invest in the company you are helping to grow.Medical, vision, dental. Get all the coverage you need for a healthy, happy life.401k and contribution matching. Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.Company OverviewBranch is an insurance company that offers auto and home insurance services. It was founded in 2017, and is headquartered in Columbus, Ohio, USA, with a workforce of 501-1000 employees. Its website is https://www.ourbranch.com.