[Remote] Contract Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Healthworx Studio is a healthcare-focused venture studio that builds and backs early-stage companies solving meaningful problems in care delivery and patient experience. They are seeking a Contract Marketing Manager to develop and execute marketing strategies for two distinct brands, Polaris Sleep and Springside Infusion, focusing on both patient and provider audiences. The role involves campaign execution, content production, and collaboration with leadership to enhance brand visibility and patient engagement.ResponsibilitiesDevelop patient- and provider-facing marketing strategies for both brands, tailored to each audience, competitive landscape, and growth objectivesRecommend campaign priorities against allocated budgets, with clear rationale tied to pipeline and patient acquisition goalsServe as a trusted marketing partner to portco leadership, bringing both creative vision and analytical discipline to recommendationsExecute multi-channel campaigns targeting patients and referring providers across digital, paid, social, email, and local/community channelsManage campaign timelines, creative briefs, and external vendors or freelancers as neededTrack, analyze, and report on campaign performance, communicating learnings clearly to stakeholdersLead content production for both brands: blog posts, patient education materials, provider-facing collateral, social content, and moreDevelop and execute a content strategy supporting each brand's AEO and GEO goals, ensuring content surfaces in AI-assisted and voice search environmentsCollaborate with clinical and operational stakeholders to ensure accuracy and compliance across all patient- and provider-facing materialsSkills5-7 years of marketing experience in consumer healthcare, health services, or a related regulated industryExperience marketing to both patients and healthcare providers (physicians, specialists, care coordinators)Familiarity with modern content marketing practices including SEO, AEO/GEO, and AI-assisted discoveryStrong independent project management skills across multiple concurrent workstreamsPrior contracting or consulting experienceCompany OverviewHealthworx Studio is a venture studio that incubates and scales startups to improve healthcare access, affordability, and quality. It was founded in 2023, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is https://healthworx.studio.