[Remote] Content Strategist + Producer

Note: The job is a remote job and is open to candidates in USA. HighlightTA is a talent solutions company that partners with startups and scale-ups to streamline recruitment processes. They are seeking a creative and strategic Content Strategist + Producer to shape their digital presence and growth strategy, focusing on content production, audience alignment, and social media growth.ResponsibilitiesServe as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishingSupport production of written content across digital articles, email campaigns, social copy, and print collateral, always clear, on-brand, and strategically relevantDevelop and execute content strategies that speak to target personas, industries, and communities, while staying tightly aligned to Brand Marketing prioritiesCreate compelling content tailored for senior b2b buyers, and manage paid content with third party influencersDevelop and lead our owned podcast as well as third party placementsManage and grow the company's social media presence across LinkedIn, YouTube, and whatever comes next, adapting format, tone, and cadence to each platformCollaborate with the broader Marketing team to integrate content across events, paid, organic, and owned channelsBring a test-and-learn mindset, regularly analysing content performance, extracting insights, and letting the data evolve your approachUse AI-powered marketing tools and emerging technologies to streamline content creation, reporting, and campaign performanceSkills4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel workSolid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voiceChannel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordinglyCreative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every assetData-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisionsHands-on experience with AI tools for content ideation, production efficiency, or personalisation workflowsCompany OverviewAt HighlightTA, we simplify hiring by embedding talent partners into your team, leading recruitment projects, or managing your entire talent function. It was founded in 2024, and is headquartered in Toronto, CA, with a workforce of 11-50 employees. Its website is https://www.highlightta.com.