[Remote] Content & Social Search Specialist

Note: The job is a remote job and is open to candidates in USA. Stella Rising is a leading marketing and media agency for high-growth consumer brands. They are seeking a Content & Social Search Specialist to advance their content marketing practice by managing content strategy, improving processes, and optimizing social content for discoverability.ResponsibilitiesSupport content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and executionDevelop content strategies that align with client business objectives and drive measurable resultsGuide content from ideation through production, approval, distribution, measurement, and ongoing optimizationCollaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programsEnsure content meets quality standards and aligns with brand voice, tone, and guidelinesExecute keyword research, content planning, and SEO optimizationCreate content briefs that include keyword targeting, competitor insights, and internal linking recommendationsEdit and optimize content from writers, content creators, and subject matter expertsIdentify opportunities to refresh or improve existing content to increase organic traffic and engagementIdentify social search queries, trends, and high-intent behavior relevant to client industries and goalsAudit existing social content (e.g., TikTok videos, YouTube videos, social posts) to identify opportunities for improved search visibility based on platform-specific ranking factorsOptimize metadata for social platforms, including captions, keywords, tags, hashtags, descriptions, titles, sounds, and text overlays, to increase organic discoverabilityDevelop platform-specific optimization frameworks that help content surface for targeted search queries within social appsPartner with client content and social teams to develop and implement strategies that improve ranking potential without requiring the creation of new assetsMonitor organic search rankings and visibility and provide performance insights and actionable recommendationsStay current with platform algorithm updates, social search behaviors, and trending keywords within short-form and video-first ecosystemsBuild and present performance reporting that tells a clear story of what’s working, what’s not, and what to do nextTrack and report on key performance indicators (KPIs) to measure content successUse analytics and performance data to inform future strategy and optimization decisionsDevelop, refine, and document SOPs to improve content strategy and production workflowsCreate new SOPs and deliverables as client needs and industry trends evolveTrain newer team members on processes, best practices, and strategy executionProvide guidance and support that contributes to junior team member growthStay up to date on SEO, content marketing, UX, and emerging technologiesIntegrate basic UX principles into content strategy to improve user experience and engagementSkills3–4 years of experience in content marketing and/or SEO (preferred)Proven track record of meeting or exceeding KPIs for client accountsStrong writing and editing skills (writing samples required)Hands-on experience with keyword research tools and optimization best practicesDeep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery toolsExperience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimizationAbility to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening toolsStrong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behaviorFamiliarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunitiesStrong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholdersBachelor's degree or equivalent relevant experience preferredBasic understanding of UX principles and how they influence content performanceBenefitsHealthVisionDentalLife insuranceA 401k with company matchWellness and technology reimbursementsHome office setup supportOver 7 weeks of PTOSummer FridaysCompany OverviewStella Rising is an advertising agency that delivers innovative digital marketing strategies, SEO, and consulting services. It was founded in 1982, and is headquartered in Westport, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.stellarising.com/.