[Remote] Content Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. The Entrust Group is a pioneer in self-direction, offering administration services for self-directed retirement accounts. They are seeking a creative, data-driven Content Marketing Specialist to join their marketing team, responsible for developing high-impact content and shaping the inbound strategy to guide visitors through the conversion funnel.ResponsibilitiesPartner with Marketing, Sales, and Operations to identify content needs and maintain a unified content strategy and editorial calendarMaintain a deep understanding of buyer personas to inform content development and prioritizationDevelop and align content to each stage of the funnel to increase engagement, nurture prospects, and improve conversion performance. Ensure content strategy supports business goals by driving qualified traffic, lead generation, sales readiness, and ongoing client engagementParticipate in campaign planning and coordinate content deliverables for campaign launchesIdentify content gaps, new opportunities, and timely topics based on industry trends, competitor analysis, and current newsResearch, write, and build high‑quality long-form and short-form content including articles, guides, interviews, reports, brochures, webpages, landing pages, sales materials, video scripts, and email sequencesEnsure cohesive messaging, narrative consistency, and brand accuracy across all published contentUse SEO/AIO/GEO best practices to optimize every content asset for visibility, ranking, and trafficRefresh, update, and repurpose existing content to extend value and improve performanceMaintain and update the company style guide as neededPlan and write compelling email copy for both timely campaigns and evergreen nurturing sequencesEdit UX copy for the Entrust Client Portal to ensure clarity, usability, and brand alignmentMonitor content performance using GA4, HubSpot, and other analytics toolsAnalyze trends, engagement, and conversion metrics to guide ongoing improvementsPresent content performance and insights during team reporting meetingsOversee video production efforts: drafting scripts, filming when needed, and managing video editors or agencies from pre-production through publishingHelp identify opportunities to repurpose video content into articles, shorts, social clips, and other formatsUtilize our project management tool (ClickUp) to track content development, deadlines, and approvalsWork collaboratively across departments while managing individual projects independentlySkillsBachelor's degree in marketing, communications, journalism, or related fieldMinimum 3 years of experience researching, writing, and developing digital content for marketing purposesExceptional writing, proofreading, and editing skills, with the ability to adapt tone and voice to multiple audiencesStrong understanding of inbound marketing, SEO fundamentals, and digital content best practicesExperience managing content calendars and executing multi-channel content plansAbility to balance strategic thinking with meticulous attention to detailExcellent time-management skills and the ability to prioritize in a fast-paced environmentProficiency with Microsoft Office and Google Workspace (Docs, Sheets, Slides)Experience with GA4 and the ability to analyze and interpret performance metricsFamiliarity with CMS platforms; HubSpot experience strongly preferredExperience with project management systemsProven ability to collaborate effectively in both team-based and independent workflowsGA4 certification preferredClickUp is a plusBasic graphic design skills (Photoshop, Illustrator, or InDesign)Experience using AI tools for research, optimization, and content ideation is a plus but not requiredBenefitsThis position is a Full-time remote positionCompany OverviewThe Entrust Group provides Self-Directed IRAs allow you to invest in alternative assets, such as real estate, gold and private placements. It was founded in 1981, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is https://www.theentrustgroup.com/.