[Remote] Content Marketing Manager, Market Research

Note: The job is a remote job and is open to candidates in USA. ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are seeking a Content Marketing Manager to transform data insights into compelling content that influences the multifamily industry, utilizing various formats and channels to engage stakeholders.ResponsibilitiesData Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelinesInsight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholdersData Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand’s reputation as a single source of truthCross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scriptsVisual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digestEditorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedInWorkflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalizationVoice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated outputOmnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channelsAttribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reachFranchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyaltyProduct Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch contentMarket Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releasesSkills4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate companyExperience owning an editorial calendar and shipping consistently against deadlinesDemonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performedStrong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precisionWorking knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practicesComfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search ConsoleBenefitsRemote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive acompetitive salary that reflects your impact and expertise.Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.Company OverviewApartmentIQ offers automated market survey solutions for multifamily real estate, leveraging public data for accurate analysis. It was founded in undefined, and is headquartered in Madison, Wisconsin, USA, with a workforce of 51-200 employees. Its website is https://getapartmentiq.com.