[Remote] Content Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Panorama Education is a technology company focused on enhancing student insights in K-12 education. They are seeking a Content Marketing Manager to drive their content strategy, focusing on event and editorial content that engages K-12 district and state leaders, ensuring alignment with business goals and thought leadership.ResponsibilitiesOwn the content experience for Panorama's events across industry conferences, virtual events/webinars, and customer meet-upsâfrom presentation development and speaker sourcing to run-of-show executionCraft and manage conference speaking proposals, including session titles, abstracts, learning objectives, and supporting materialsIdentify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coachingBuild systems to extend event content beyond the event itselfâturning sessions into blog posts, newsletter features, video and social clips, and sales enablement that create durable valueLead editorial content strategy and production for designated solution areas across the blog, ebooks, research reports, lead gen magnets, and case studiesPartner closely with executives, senior subject matter experts, and customers to develop and shape ideas. Translate their expertise into polished, engaging content for events, webinars, the blog, LinkedIn, and moreOwn the content calendar for your areas, keeping work on track and stakeholders aligned across teams. Contribute toEstablish scalable event content presentation templates, review processes, and SLAs that drive efficiency, consistency, and quality. Build content reporting that tracks performance and surfaces insights to improve strategySkills3-5 Years Experience: You have a background in B2B content marketing, with dedicated experience in both event programming and editorial strategyDeep Familiarity with K-12 Education: Experience working in education at the school, district, or state level is strongly preferred. This context is essential to developing content that resonates with the leaders we serveExceptional Writer and Editor: You're a writer and storyteller at the core, with a diverse portfolio of content work across webinars, conference sessions, executive keynotes, blogs, ebooks, case studies, and more. Please share presentation and writing samples in your applicationVisual Storytelling Instincts: Strong visual storytelling instincts, with experience shaping slide design and partnering with designers and videographers to create clean, impactful presentations and other content assetsSEO and GEO Fluency: You understand how traditional and AI-driven search shapes content strategy. You write with discoverability in mind and know how to optimize content without letting it get in the way of good writingStrategic Thinker, Executional Doer: You can develop an integrated content strategy and then make it realâbriefing, writing, editing, and shipping across formats. You connect content decisions to brand awareness, pipeline, and revenue goalsStrong Presence: You're comfortable working directly with senior leaders, with excellent verbal communication skills and sound professional judgmentMore Than Just AI Curious: You're already using AI tools to work faster and smarter, or actively building that muscle. You know where AI accelerates work and where it doesn't replace human judgmentHigh Capacity and High Standards: You manage multiple workstreams with speed and minimal oversight, hold yourself to a quality bar without being asked, and lean into ambitious goalsBenefitsAnnual bonuses or commission awardsEquity awards401K with an employer matchHealth, dental, vision, life insurance, and short-term and long-term disability coverage.Flexible spending account for health care and dependent careWellness ReimbursementWork from Home ReimbursementFlexible vacation policyParental leave programCompany Issued LaptopCompany OverviewPanorama Education brings the power of data to education through a SaaS platform used by hundreds of school districts across the US. It was founded in 2012, and is headquartered in Boston, Massachusetts, USA, with a workforce of 201-500 employees. Its website is http://panoramaed.com.