[Remote] Content Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Scratch Financial is a late stage venture-backed financial technology business focused on transforming veterinary care financing. They are seeking a Content Marketing Lead to develop and execute content strategies that engage veterinary practices and drive measurable outcomes in marketing and sales.ResponsibilitiesDevelop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution modelUnderstand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resourcesOwn the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and moreIdeate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and moreManage and produce email content in HubSpot that delivers the right message to the right audience at the right timeLead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and moreOwn webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reachSource and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and moreCollaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and moreSkills5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTechDirect experience producing content for the veterinary or animal health industry strongly preferredProven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenueA portfolio demonstrating range across marketing content, sales collateral, and email copyDeep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiencesProven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant contentExperience with HubSpot or a comparable marketing automation platformProficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assetsExperience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible contentAbility to manage multiple concurrent projects and meet deadlines in a fast-moving environmentBenefitsScratch is a remote-first company, giving ultimate flexibility to today's nomadic work style.For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages).We offer unlimited PTOCovered healthcare401k matchCell plan reimbursementMonthly recognition opportunitiesWe also provide learning platforms and resources for all to keep growing.We have an equity retention policy to ensure you grow as the company grows financiallyAnd if your family is growing, we offer generous parental leave, too!Company OverviewScratch Financial offers access to simple, friendly payment plans without long-term commitments, membership fees, sign-up costs, or the need for hardware. It was founded in 2016, and is headquartered in US, with a workforce of 51-200 employees. Its website is http://scratchpay.com.