[Remote] Commercial Growth Leader (Sales & Marketing)
Note: The job is a remote job and is open to candidates in USA. Made In Nature is dedicated to creating better tasting and healthier snacks while being environmentally conscious. The Commercial Growth Leader will spearhead the company's growth strategy, focusing on revenue generation and marketing initiatives to drive profitable sales and strengthen customer relationships.ResponsibilitiesDevelop and execute a profitable growth strategy across branded, private label, retail, distributor, and emerging channelsOwn revenue targets, sales priorities, pipeline development, and commercial executionIdentify and pursue new customer opportunities while expanding existing customer relationshipsBuild disciplined sales processes including:Pipeline management: forecasting, opportunity tracking, account planning, and sales reportingEstablish accountability around sales performance, activity, and resultsLead customer negotiations, business reviews, pricing discussions, and growth planningPartner closely with Operations and Finance to ensure growth opportunities support capacity, margins, and profitabilityLead the development and execution of a focused, practical marketing strategy aligned with business priorities and available resourcesManage and develop the marketing team, ensuring clear priorities, ownership, and accountabilityEstablish brand priorities across: brand positioning, consumer messaging, product storytelling, customer-facing materials, retail support, and digital presenceTranslate business goals into actionable marketing initiatives that support sales growthEnsure marketing resources are focused on measurable activities that create business impactEvaluate marketing and promotional effectiveness and adjust priorities based on resultsPartner with Operations, Supply Chain, Finance, Quality/Food Safety, Product Innovation to ensure commercial strategies align with production capabilities, inventory availability, customer expectations and profitability goalsSkillsDevelop and execute a profitable growth strategy across branded, private label, retail, distributor, and emerging channelsOwn revenue targets, sales priorities, pipeline development, and commercial executionIdentify and pursue new customer opportunities while expanding existing customer relationshipsBuild disciplined sales processes including: Pipeline management: forecasting, opportunity tracking, account planning, and sales reportingEstablish accountability around sales performance, activity, and resultsLead customer negotiations, business reviews, pricing discussions, and growth planningPartner closely with Operations and Finance to ensure growth opportunities support capacity, margins, and profitabilityLead the development and execution of a focused, practical marketing strategy aligned with business priorities and available resourcesManage and develop the marketing team, ensuring clear priorities, ownership, and accountabilityEstablish brand priorities across: brand positioning, consumer messaging, product storytelling, customer-facing materials, retail support, and digital presenceTranslate business goals into actionable marketing initiatives that support sales growthEnsure marketing resources are focused on measurable activities that create business impactEvaluate marketing and promotional effectiveness and adjust priorities based on resultsPartner with Operations, Supply Chain, Finance, Quality/Food Safety, Product Innovation to ensure commercial strategies align with production capabilities, inventory availability, customer expectations and profitability goals10+ years CPG sales/commercial experienceExperience in food, snacks, natural products, or consumer brandsExperience with retail customers and private label programs (club programs are a plus)Experience leading small teamsExperience operating in growth-stage, founder-led, or entrepreneurial organizationsExperience with ERP systems (NetSuite preferred), Microsoft products, and CRM'sMust possess the ability to be self-starter who is willing and able to collaborate within and across teamsExperience managing broker networksMust be able to effectively sell and have a desire to grow and support a teamMust have a solid foundation of experience in managing a promotional spending programCompany OverviewMade in Nature manufactures and markets organic snacks and recipes. It was founded in 1989, and is headquartered in Boulder, Colorado, USA, with a workforce of 51-200 employees. Its website is http://www.madeinnature.com.