Remote Chief Media Strategist
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior VP Media - REMOTE. This role is pivotal in shaping the media strategy for our university partners and driving their enrollment goals through innovative marketing approaches. You'll lead a team of media specialists and leverage both digital and traditional media channels, ensuring strategies are data-driven and effective. The impact of your work will resonate across multiple universities, enhancing their visibility and operational success. If you thrive in a fast-paced environment and are passionate about media strategy and performance, this is the role for you.
Accountabilities
• Lead the development of full-funnel media strategies to acquire qualified leads.
• Own media planning, buying, and performance across digital and traditional channels.
• Manage and coach a multidisciplinary team of paid and organic media specialists.
• Serve as the senior authority on media strategy and performance marketing best practices.
• Foster a high-performance team culture focused on accountability and innovation.
• Oversee campaign planning and optimization across multiple media channels.
• Guide audience strategy, budget allocation, and creative testing.
• Evaluate and implement new technologies to improve media performance.
• Own performance against key KPIs and drive continuous optimization.
• Serve as a senior marketing advisor in client engagements.
Requirements
• 12+ years of experience in media, digital marketing, or demand generation.
• Proven leadership experience managing teams and agency partners.
• Deep expertise across paid search, paid social, and performance marketing.
• Experience with traditional media channels like CTV and radio.
• Strong understanding of SEO and conversion rate optimization.
• Proven track record in lead generation and performance marketing.
• Experience informed by audience insights and market research.
• Strong financial acumen with experience in budget management.
• Exceptional leadership and communication skills.
• Bachelor’s degree or equivalent experience; advanced degree preferred.
Benefits
• Work from the comfort of your home office.
• Competitive compensation package.
• 401K plan with matching contributions.
• Comprehensive insurance coverage including medical, dental, and vision.
• Paid parental leave and pre-tax commuter benefits.
• 4 weeks of paid vacation plus 10 paid holidays.
• Access to mental health resources.
• Annual education stipend for personal and professional growth.
• Opportunities for career development and advancement.
• Inclusive workplace culture valuing diversity and individuality.
Accountabilities
• Lead the development of full-funnel media strategies to acquire qualified leads.
• Own media planning, buying, and performance across digital and traditional channels.
• Manage and coach a multidisciplinary team of paid and organic media specialists.
• Serve as the senior authority on media strategy and performance marketing best practices.
• Foster a high-performance team culture focused on accountability and innovation.
• Oversee campaign planning and optimization across multiple media channels.
• Guide audience strategy, budget allocation, and creative testing.
• Evaluate and implement new technologies to improve media performance.
• Own performance against key KPIs and drive continuous optimization.
• Serve as a senior marketing advisor in client engagements.
Requirements
• 12+ years of experience in media, digital marketing, or demand generation.
• Proven leadership experience managing teams and agency partners.
• Deep expertise across paid search, paid social, and performance marketing.
• Experience with traditional media channels like CTV and radio.
• Strong understanding of SEO and conversion rate optimization.
• Proven track record in lead generation and performance marketing.
• Experience informed by audience insights and market research.
• Strong financial acumen with experience in budget management.
• Exceptional leadership and communication skills.
• Bachelor’s degree or equivalent experience; advanced degree preferred.
Benefits
• Work from the comfort of your home office.
• Competitive compensation package.
• 401K plan with matching contributions.
• Comprehensive insurance coverage including medical, dental, and vision.
• Paid parental leave and pre-tax commuter benefits.
• 4 weeks of paid vacation plus 10 paid holidays.
• Access to mental health resources.
• Annual education stipend for personal and professional growth.
• Opportunities for career development and advancement.
• Inclusive workplace culture valuing diversity and individuality.