[Remote] Chief Marketing Officer (Fractional) - Demand Generation Partner

Note: The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced AI solutions. They are seeking a Fractional Chief Marketing Officer or demand generation agency to build and run their inbound marketing engine, focusing on filling the sales pipeline and driving real results through hands-on engagement.ResponsibilitiesDesign and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry eventsIncrease sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnelDrive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forwardPartner with Sales to align on lead quality, handoff, and what’s actually converting downstreamIdentify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around themDevelop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sectorBuild enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down onWork within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative toolsBring your own playbooks, frameworks, and best practices to accelerate what we’re buildingLay groundwork for paid programs if and when organic efforts warrant itSkillsA senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial productsDeep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisionsHands-on and execution-focused. You run campaigns yourself rather than delegating everything downstreamStrong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plusComfortable working as an embedded partner with a lean internal team, not just as an outside vendorExperience working with or at an early-stage tech startupAble to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling youCompany OverviewManeva develops video-to-action artificial intelligence systems for manufacturing environments. It was founded in 2021, and is headquartered in North York, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.maneva.ai.