[Remote] Chief Marketing Officer

Note: The job is a remote job and is open to candidates in USA. CodePath is the largest educator of college computer science students in the country, training over 40,000 students from more than 1,000 universities. As the Chief Marketing Officer, you will own the full marketing function, including brand strategy, growth, and B2B marketing, while leading a team to scale the company's presence and impact in AI-native tech education.ResponsibilitiesOwn CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioningDevelop and protect brand guidelines across every channel and touchpointCraft the narratives that make CodePath the category-defining name in AI-native tech educationTell the optimistic story about CodePath and AI that makes people care, not just clickBuild and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicantsArchitect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiencesOwn the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every stepDevelop repeatable campaign playbooks so every launch doesn't start from scratchSet the overall growth strategy and marketing roadmap aligned with company goalsProvide strategic direction across paid acquisition channels like Meta and GoogleAllocate budget and resources across channels based on performance and strategic priorityIdentify and test new growth channels and partnershipsOwn product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyersSupport the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablementBuild the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partnersTurn learner and alumni outcomes into proof that helps close university and enterprise dealsLead and grow the marketing team: hire A-players, set high standards, and develop talentFoster a culture of speed, ownership, and creative excellenceRun marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign opsBuild scalable systems and workflows so the team moves fast without breaking thingsCollaborate cross-functionally with program, product, enrollment, and developmentEnrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each oneConversion and efficiency across the full funnelBrand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demandEarned revenue pipeline with university and enterprise partnersA high-performing marketing team, measured by hiring, standards, and retentionCodePath's external reputation with press, funders, and partnersSkillsYou've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millionsYou've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenueYou've built and led high-performing marketing teamsAI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operationsExceptional brand instincts: you tell stories that make people feel something and then actStrong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with dataHands-on content skills: you write compelling copy, review creative, and set a high bar for qualityDeep understanding of lifecycle marketing, email, and conversion optimizationFluency across social platforms and organic content strategyB2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win dealsFounder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asksResults-driven, with a bias toward action and experimentation over perfectionComfortable with ambiguity and rapid iteration in a fast-moving environmentBenefitsMedical, dental, and vision insurance (90% employer-covered for employees and dependents)Employer-funded healthcare reimbursementFSAsEmployee Assistance Program401(k)Employer-paid life & disability insuranceIdentity theft protectionGenerous PTOPaid holidays10 weeks of fully paid parental leaveAnnual year-end company closure (Dec 24 – Jan 2)$1,000 annual professional development stipendHome office setup supportCodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debtPet wellness plansLegal servicesHome/auto insurance discountsExclusive marketplace savingsCompany OverviewCodePath is a nonprofit increasing diversity in tech by transforming CS college education. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://codepath.org.