[Remote] Channel Marketing Manager, Commercial

Note: The job is a remote job and is open to candidates in USA. WD-40 Company is one of the most recognized brands on the planet, focusing on the growth of their commercial channel in automotive and industrial sectors. The Channel Marketing Manager will own the strategy for the US, bridging distributor relationships and end-user demand while driving revenue growth and program ROI.ResponsibilitiesBuilding and owning the US commercial channel marketing strategy — multi-year vision, fiscal year execution, and the messy middle between the twoDeveloping WD-40’s approach to mid-market commercial accounts where we currently lack a cohesive strategy — this is greenfield workBridging sell-in and pull-through: landing product with distributors AND creating end -user demand that drives sell-through and velocityLeading SKU assortment, packaging requirements, and product lineup decisions for your channelsCreating account-specific activation plans in coordination with brand, digital, and sales — and making the internal case for the investment to execute themRepresenting WD-40 at trade shows, distributor meetings, and sales team calls as a credible commercial voiceBuilding internal buy-in — the organization is growing its commercial fluency. You’ll be teaching as much as executingLeading partnership and agency management for channel programs, activations, and content development – from brief through execution and performance reviewSkills7+ years in channel marketing or distributor marketing — with substantive experience in industrial and/or automotive channelsYou understand how product moves through a B2B distribution channel. Sell-in and pull-through aren't concepts to you — they're things you've actually managed, simultaneously, under pressureYou've influenced people who didn't ask for your influence — sales teams, brand managers, senior leadership — and done it without burning bridgesYou're comfortable making a plan with incomplete information and adjusting it when the ground shiftsStrong financial acumen — you can build a business case, defend a budget, and hold a P&L conversationNo job is beneath you. If it needs doing and it moves the business, you do itBachelor's degree in marketing, business, or related field. MBA welcomed; a strong track record is more importantBonus points if you've had to adapt your approach across different commercial routes to market — because the path from manufacturer to end user looks different in automotive wholesale than it does in industrial distribution, and we're navigating bothBenefitsA strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.A learning-based culture where 78% of our team believe they can achieve their career objectives.Over 94% employee engagement as of the January 2025 global employee survey results.99% of our people report that they “love to tell people that they work for WD-40 Company!"Company OverviewWD-40 Company is a manufacturer and distributor of household chemical products. It was founded in 1953, and is headquartered in San Diego, California, USA, with a workforce of 501-1000 employees. Its website is https://www.wd40company.com/.