[Remote] Channel Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. They are seeking a Channel Marketing Manager to help partners drive growth and protect customers from evolving cyber threats through effective marketing programs. This role involves collaborating with various teams to execute partner marketing strategies that generate pipeline and enhance partner engagement.ResponsibilitiesOwn partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth. Priority partners may include national solution providers, strategic VARs, and high-growth regional partners across commercial, mid-market, and enterprise segmentsPlan and execute high-impact partner demand generation and go-to-market programs, leveraging established Sophos frameworks while identifying opportunities to adapt, optimize, or pilot new approaches with priority partnersWork closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline, with a strong focus on net-new customer acquisitionBuild strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value propositionOwn partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROIUse AI-driven tools to streamline workflows, analyze partner performance, and scale execution across multiple partner programs without sacrificing quality or impactExpected travel: 15–20%Skills3–5 years of partner or channel marketing experience, with hands-on experience supporting partner-led or co-marketing programs; experience working with national or strategic partners is a plusExperience designing, executing, and optimizing partner marketing programs that support pipeline growth and partner successStrong collaboration and project management skills, with the ability to work effectively with sales, marketing, and partner teams to deliver shared goalsComfortable using CRM and marketing platforms (Salesforce, PowerBI, Asana) to analyze partner performance, assess MDF ROI, and optimize programs based on pipeline and conversion dataExperience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programsClear, practical communication style to build trust with internal stakeholders and partners and translate marketing programs into actionable plansIntellectual curiosity with an interest in cybersecurity, AI-enabled security capabilities, and a desire to learn and grow in a partner-first environmentBA/BS in Marketing, Business, Communications, or related field, or equivalent practical experienceBenefitsBonus eligibilityA comprehensive benefits packageSophos operates a remote-first working model, making remote work the primary option for most employeesEmployee-led diversity and inclusion networks that build community and provide education and advocacyAnnual charity and fundraising initiatives and volunteer days for employees to support local communitiesGlobal employee sustainability initiatives to reduce our environmental footprintGlobal fitness and trivia competitions to keep our bodies and minds sharpGlobal wellbeing days for employees to relax and rechargeMonthly wellbeing webinars and training to support employee health and wellbeingCompany OverviewSophos develops network security and threat management products to protect organizations against malicious acts. It was founded in 1985, and is headquartered in Abingdon, Oxfordshire, GBR, with a workforce of 5001-10000 employees. Its website is http://www.sophos.com.