[Remote] Campaign Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Twinkl Educational Publishing is dedicated to creating educational resources that support teachers and enhance children's learning journeys. As the U.S. Campaign Marketing Manager, you will design and execute integrated marketing campaigns to drive awareness and subscription growth among educators and parents, utilizing data to optimize campaign performance and messaging.ResponsibilitiesYou plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and eventsYou develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parentsYou own your numbersYou identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communitiesYou support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and afterYou partner with customer and community marketing to turn event interest into active users, designing follow-up sequences and conversion plays informed by behavioral data and segmentationYou allocate and manage campaign budgets strategically to maximise impact per dollar and flagging tradeoffs clearlyYou work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activationSkillsYou have 3+ years running B2C campaign marketing. EdTech, or subscription B2C SaaS experience strongly preferredYou've owned integrated campaigns end-to-end. Brief through post-mortem, and you have the performance data to show what they deliveredYou actively use smart tools in your campaign workflow today for segmentation, creative testing, copy generation, reporting, or workflow automation and you can speak specifically to how and whereYou're fluent in campaign analytics and attribution tools (GA4, HubSpot, or equivalent) and you make decisions based on data, not instinct aloneYou've managed budgets and made real tradeoff decisions about where to spend and where to cutYou can write a tight campaign brief, a compelling email subject line, and a clear stakeholder update and they all sound like the same person wrote themYou've led cross-functional work without direct authority and know how to build alignment without burning relationshipsYou have genuine curiosity about AI's role in marketing, not just as a tool you use, but as a shift you're actively tracking and thinking aboutYou care about education and understand why the mission behind the marketing matters for how you do the workBenefitsRobust compensation and benefits package15 days of paid time off (PTO) annually plus 13 federal holidaysAccrued paid sick leave401K employer match100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contributionLife insurance coverage fully fundedDiversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.Company OverviewTrusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. It was founded in 2010, and is headquartered in Sheffield, Sheffield, GBR, with a workforce of 1001-5000 employees. Its website is https://www.twinkl.co.uk/.