[Remote] Brand Marketing Specialist JN -062026-177162

Note: The job is a remote job and is open to candidates in USA. Goodwin Recruiting is looking for a creative and organized Brand Marketing Specialist who thrives in a fast-paced environment. The role involves managing content creation, digital marketing, project management, and campaign execution to drive brand growth and engagement.ResponsibilitiesManage and execute social media contentDevelop content calendars and creative campaigns that drive engagement and brand awarenessCreate, schedule, and publish social posts, reels, stories, and promotional contentWrite compelling copy for social media, email campaigns, website content, and promotional materialsCoordinate photography, video production, influencer collaborations, and user-generated content initiativesManage community engagement and support audience growth across channelsExecute email marketing and SMS campaigns to drive customer acquisition and retentionSupport new menu launches, limited-time offers, seasonal campaigns, and promotional initiativesCoordinate influencer outreach, creator partnerships, and brand ambassador programsUpdate website content, landing pages, and digital assets as neededAssist with paid media campaign coordination and creative asset developmentSupport local store marketing initiatives, grand openings, activations, and community eventsCollaborate with franchisees and internal teams to execute market-specific promotionsBuild and maintain campaign calendars, timelines, and project workflowsTrack campaign performance and provide reporting on key marketing metricsManage marketing requests, creative deliverables, and campaign documentationOrganize and maintain digital assets, marketing materials, and brand resourcesEnsure brand consistency and compliance across all marketing channels and locationsStay current on industry trends, emerging platforms, and new marketing opportunitiesTake ownership of marketing projects from concept through execution and performance reviewSkills2+ years of experience in marketing, brand marketing, social media, communications, or a related fieldMust live in the LA Metro areaExperience working with restaurant, hospitality, lifestyle, wellness, entertainment, retail, or consumer brandsStrong understanding of social media platforms, content creation, and digital marketing best practicesExperience managing email and SMS marketing campaignsFamiliarity with influencer and creator partnershipsStrong copywriting and storytelling abilitiesBasic graphic design skills using Canva and/or Adobe Creative SuiteExperience updating website content and landing pagesKnowledge of marketing analytics, reporting, and performance trackingExcellent project management and organizational skillsAbility to manage multiple projects and deadlines simultaneouslySelf-starter who can work independently and take ownership of initiativesStrong communication and collaboration skillsAdaptable, resourceful, and comfortable in a fast-moving environmentPassion for building brands and creating engaging customer experiencesBenefitsCompetitive compensation package up to 75K plus bonusRemote positionOpportunity to work with a fast-growing and culturally relevant brandHigh visibility role with direct impact on brand growthCreative freedom to contribute ideas and bring campaigns to lifeProfessional growth and advancement opportunitiesCollaborative, entrepreneurial, and supportive team environmentDynamic work environment where no two days are the sameCompany OverviewGoodwin Recruiting is one of the top executive and management recruitment agencies nationwide. It was founded in 1999, and is headquartered in Concord, New Hampshire, USA, with a workforce of 201-500 employees. Its website is https://www.goodwinrecruiting.com/.