[Remote] Brand Marketing Specialist II

Note: The job is a remote job and is open to candidates in USA. Modea is a healthcare-focused digital product consultancy seeking a Brand Marketing Specialist to join their Growth team. This role involves developing marketing strategies, managing industry sponsorships, and creating impactful content to support sales initiatives. The successful candidate will be responsible for overseeing event participation and translating healthcare insights into compelling marketing materials.ResponsibilitiesDevelop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional productsOwn and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budgetTranslate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipelineProactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data trackingCoordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budgetDirect designers to ensure all sales and marketing collateral is flawless and on-brand before launchCollaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectivenessPlan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiencesDesign, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationshipsStay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactfulPerform other duties as assigned that are reasonably within scope of this positionSkillsBachelor's degree in Marketing, Communications, English, Business, or a related field3+ years of professional experience in brand, content, sales enablement, or event marketing (B2B or agency experience is a major plus)Proven track record in developing and executing successful marketing initiatives, including demonstrated success in event planning and managementStrong writing skills with the ability to create compelling content for various formats, including the ability to communicate complex ideas clearly and professionallyDemonstrated proficiency utilizing Google Sheets and Google Slides for project tracking and presentation buildingExcellent verbal and written communication skills; ability to confidently draft content and interface professionally with team members, clients, and partnersImpeccable proofreading and copyediting skills with an eagle eye for detail, tone, and grammarPractical expertise in writing and developing diverse marketing formats, such as case studies, promotional materials, and transforming research into readable whitepapersStrong organizational chops to fully own the logistics, timelines, and execution details for conferences and eventsAbility to seamlessly manage relationships with third-party vendors, conference organizers, and printers, ensuring booth materials and swag arrive on timeA disciplined approach to tracking project-specific event expenses and keeping activations strictly within budgetA self-starter attitude with the ability to manage multiple overlapping project timelines, prioritize daily tasks, and meet deadlines in a fast-paced environmentAbility to execute marketing initiatives that align with overall business goals, while tracking basic performance metrics to see what's workingInnovative thinking when developing unique booth giveaway ideas, custom client gift packages, and fresh promotional conceptsA collaborative spirit, capable of working effectively alongside designers, digital marketers, and subject-matter consultantsFlexibility to handle a diverse mix of daily tasks (from editing a whitepaper to tracking down a missing shipment of swag) and pivot as project needs changeBenefitsModeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities.We offer modern offices located in Nashville, TN and Blacksburg, VA.Our office provides an indoor space with moderate temperatures and noise levels.This allows employees to choose a fully-office, fully-remote, or hybrid work experience.Employees may occasionally need to travel to our offices or other locations for items such as training or client visits.We will also provide employees with tools to do their job at home as well as in the office.Company OverviewA digital consultancy that helps hospitals build better relationships with their customers by improving the digital patient experience. It was founded in 2006, and is headquartered in Blacksburg, Virginia, USA, with a workforce of 51-200 employees. Its website is http://www.modea.com.