[Remote] Brand Manager, Cozy Game Project, Contract

Note: The job is a remote job and is open to candidates in USA. Balor Games is an independent game publisher focused on high-quality creative works and is seeking a hands-on Brand Manager for an upcoming cozy game release. The Brand Manager will lead the go-to-market campaign, focusing on social-first, community-driven content to enhance audience engagement and commercial success.ResponsibilitiesDrive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windowsLead Social & Meme-Driven Campaigns: Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communitiesSteward Licensed IP & Manage Licensor Relationships: Act as the day-to-day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefullyCreative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standardsConsole Platform & Partner Outreach: Secure first-party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanicsDeveloper & Internal Team Alignment: Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offsVendor Onboarding & Coordination: Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to executeAsset Management: Coordinate high-impact creative assets with external contributors and agenciesGo-to-Market Execution: Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagementSkills5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titlesA real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communitiesHands-on experience building social-first campaigns and shareable, meme-driven content that measurably grew an audienceDirect experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-guideline compliance, plus comfort handling cultural sensitivities tied to an IPStrong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processesProven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensorsStrong organizational skills coordinating cross-functional teams and external vendorsSolid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channelsAble to work both strategically and hands-on in a fast-paced, lean environmentCompany OverviewBuilt for Inventors. Backed by Believers. Balor Games is the new home for Triple-I independent game publishing. It was founded in 2026, and is headquartered in Los Angeles, California, US, with a workforce of 11-50 employees. Its website is https://www.balorgames.com.