[Remote] B2B Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Colibri Group is a leader in CPA Exam Review and Continuing Professional Education. The B2B Marketing Manager is responsible for delivering revenue targets across Becker’s B2B portfolio through effective marketing strategies, lead generation, and collaboration with various teams to execute measurable campaigns and events.ResponsibilitiesEnsure consistent, on brand creative across all B2B touchpoints (web, email, paid, organic social, events, sales collateral)Collaborate with Product Marketing, Creative and Content to translate strategy into clear briefs and effective assetsPartner with Product Marketing and Sales to align on event strategy, messaging and SMART goals for each eventLead and develop the Events Manager while remaining hands-on in planning, prioritization, and executionOwn event planning with clear measurement and ROI accountability, including Salesforce trackingOversee post events follow up and sales activation to maximize pipeline and revenue impactPartner with Sales to own Becker’s ABM and lead generation strategy, defining ideal customer profiles (ICP), target accounts, and ABM campaign priorities aligned to revenue goalsLeverage the 6sense platform to identify, prioritize and engage in-market target accounts based on intent and buying signalsTranslate account-level insights and intent data into coordinated ABM campaigns across channelsTrack target account engagement, pipeline contribution, and revenue impact; optimize ABM programs based on performance and business needsOwn the marketing qualified lead generation strategy to drive scalable pipeline growth across priority audiencesPlan and execute integrated campaigns across content, webinars, events, email, and paid media to drive qualified leadsPartner with Sales and Analytics to define MQL criteria and ensure alignment between lead quality and sales outcomesMonitor MQL volume, conversion rates, pipeline contribution, and ROI; continuously optimize programs to improve performanceAccountable for B2B revenue generation, aligning marketing programs to sales priorities, pipeline goals, and revenue targetsCo-own with Sales the definition of success and measurement approach across demand, ABM, events and retentionPartner with Analytics, Sales and Salesforce teams to establish the tracking foundation from the ground up, enabling consistent, scalable measurement in SalesforceMonitor funnel and pipeline performance; surface risks and opportunities and translate insights into actionOwn B2B revenue targets (with Sales) and manage to pipeline health, forecast, and attributionOwn the B2B marketing budget; allocate spend and optimize ROISupport B2B client retention and expansion in partnership with Sales and Product MarketingDevelop programs that reinforce value, drive adoption and utilization, support renewals, cross sell, and upsellAlign with Sales on retention goals and success metricsOwnership of B2B revenue target attainment and pipeline coverageClient retention and expansionEvent-sourced and influenced pipelineMQL and pipeline contributionABM account engagement and pipelineBudget efficiency and ROISales alignment and satisfactionSkills8+ years of B2B marketing experience, with a track record of driving measurable pipeline and revenue impactProven people leader and hands-on working manager, with experience leading direct reports, event strategy and executionExperience partnering with Sales to support retention and expansion, including utilization, upsell and cross sellProven ability to partner with Sales to establish measurement strategy and build the tracking foundation from the ground up alongside Analytics and Salesforce teamsStrong working knowledge of Salesforce, including campaign and account-level reportingExcellent cross functional communication and prioritization skills, with the ability to drive alignment and execute in a fast-paced environmentPrior Account-based marketing (ABM) experience, including target account strategy and coordinated campaign executionHighly collaborative, solution-oriented mindset, with a bias toward action and continuous improvementBackground in professional education or accounting industryCompany OverviewColibri Group is building the future of professional education by empowering professionals to achieve more, adapt, and thrive in their careers. It was founded in 1990, and is headquartered in Providence, Rhode Island, USA, with a workforce of 1001-5000 employees. Its website is http://www.colibrigroup.com/.