[Remote] B2B Marketing Content Writer

Note: The job is a remote job and is open to candidates in USA. The Sage Group is seeking a B2B Marketing Content Writer for their client, which develops a cloud computing platform for managing digital workflows. This role involves editorial strategy and copywriting across various content types to enhance the client’s thought leadership platform, Workflow, targeting business and technology leaders.ResponsibilitiesOwn the editorial strategy, planning, and execution of Workflow's subscriber email and LinkedIn newsletter programsSet the editorial direction for both programs — angles, sequencing, story selection — with a clear point of view on what serves the audience and builds long-term engagementWrite and edit all newsletter and email copy, maintaining a voice that feels editorial and earned, not promotionalManage the full production workflow: content calendar, stakeholder coordination, creative handoffs, QA, and publishingTrack performance (open rates, CTR, subscriber growth, engagement) and translate data into concrete improvementsPropose and run tests — subject lines, formats, cadence — and bring what you're learning back to the broader teamWrite the copy that powers Workflow's always-on paid media planWrite copy for digital ads, paid social, sponsored content, and other promotional placements that extend Workflow content off-platformPartner with the paid media team to maintain a steady cadence of fresh assets, owning the production calendar from brief to deliveryUse performance data to inform the next round of creative — you're iterating, not just executingContribute focused, accessible writing to the Workflow content ecosystemWrite short-form explainers and 101-style pieces for the Workflow site that make complex topics clear and useful for a business audienceCollaborate with the editorial team to ensure site content aligns with the broader content calendar and reinforces Workflow's thought leadership positioningBring clarity and editorial judgment to how we explain complex topics for a business audience — making the content accessible without dumbing it downSkills10–12 years of experience in content, editorial, and/or lifecycle/email marketing, ideally at a B2B tech company or media organizationAn exceptional writer — your work is clear, punchy, and purposeful. You can write in a voice that isn't your own and make it sound nativeDemonstrated experience owning email and/or newsletter programs end to end, including writing, production management, and performance analysis — ideally treating them as editorial products with real voice, angle, and audience development thinkingA genuine editorial mindset — you think about audience, angle, and story, not just channel mechanics. Familiarity with B2B thought leadership content and what makes it land with a business audience is a plusStrong operational skills: you can manage multiple workstreams and stakeholder coordination without being micromanaged. Working knowledge of email platforms, CMS tools, and digital analytics expectedComfortable with data: you can read channel metrics, draw conclusions, and translate them into action. Familiarity with SEO fundamentals as they apply to content distribution and site copy is a plusAn AI-native approach to your work — you're actively using AI tools to sharpen outputs and move faster, not waiting to be told when it's appropriateBackground working within or closely alongside an editorial or content team; experience managing paid media creative workflows or working with media/creative agencies is a plusBenefits100% remote in USADuration: 3 months + potential extensionCompany OverviewThe Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space. It was founded in 2006, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://www.thesagegroup.com.